{"id":25768,"date":"2022-05-12T23:30:03","date_gmt":"2022-05-12T20:30:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=25768"},"modified":"2022-05-12T23:30:03","modified_gmt":"2022-05-12T20:30:03","slug":"the-north-faceten-facebooka-reklam-boykotu","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=25768","title":{"rendered":"The North Face&#8217;ten Facebook&#8217;a Reklam Boykotu"},"content":{"rendered":"<p>Facebook\u2019un nefret s\u00f6ylemi ve dezenformasyona neden olan i\u00e7erikler konusunda tak\u0131nd\u0131\u011f\u0131 hal pek \u00e7ok ki\u015fi taraf\u0131ndan ele\u015ftiriliyordu. Platforma y\u00f6nelik reaksiyonlar art\u0131k onlar\u0131 en zay\u0131f olduklar yerden vuruyor: <strong>c\u00fczdanlar\u0131ndan<\/strong>.<\/p>\n<p>\u015eirket, pek \u00e7ok reklamvereni taraf\u0131ndan boykot ediliyor. Son olarak boykot\u00e7ular\u0131n ortas\u0131na d\u00fcnyaca \u00fcnl\u00fc giysi firmas\u0131 <strong>The North Face<\/strong> dahil oldu. Firma, Temmuz ay\u0131 boyunca platforma reklam vermeyecek.<\/p>\n<p><b>Facebook\u2019a reklam yok<\/b><\/p>\n<p><p>The North Face\u2019e ek olarak d\u0131\u015f yer ekipmanlar\u0131 satan REI ve i\u015fe al\u0131m firmas\u0131 Upwork de<strong> Facebook\u2019u boykot platformunda <\/strong>yer alan firmalar ortas\u0131nda bulunuyor. \u00d6te yandan bu hareketin gayesinde Facebook, bir site de\u011fil bir platform olarak duruyor.<\/p>\n<p>Bunun manas\u0131 da \u015fu: Facebook b\u00fcnyesinde yer alan tek internet platformu facebook.com de\u011fil. Site ile ili\u015fkili olan Messenger \u00fczere uygulamalara ek olarak, yeniden birebir \u00e7at\u0131 alt\u0131ndaki <strong>Instagram <\/strong>\u00fczere ba\u015fka platformlar da boykottan etkilenecek.<\/p>\n<p>Hususla ilgili bir a\u00e7\u0131klama yapan The North Face\u2019in \u00e7at\u0131 firmas\u0131 <strong>VF Corp<\/strong>, Facebook\u2019un nefret telaffuzuna, yanl\u0131\u015fl\u0131 ve \u015fiddete y\u00f6nlendiren i\u00e7eriklere kar\u015f\u0131 <strong>daha kat\u0131 tedbirler<\/strong> almamas\u0131 nedeniyle bu t\u00fcrl\u00fc bir karar ald\u0131klar\u0131n\u0131 belirtti. Ayr\u0131yeten Vans ve Timberland \u00fczere \u00f6b\u00fcr firmalar i\u00e7inde bu karar\u0131n masada oldu\u011fu a\u00e7\u0131kland\u0131.<\/p>\n<p><b>Facebook: Derinden h\u00fcrmet duyuyoruz<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/70\/7f0f698dd56d48c6c64e67bdc21aad39120528b1.jpeg\"\/><\/p>\n<p>A\u00e7\u0131klamalara kar\u015f\u0131l\u0131k olarak <strong>Facebook <\/strong>cephesinden de bir kar\u015f\u0131l\u0131k geldi. Firman\u0131n lider yard\u0131mc\u0131s\u0131 Carolyn Everson, marka kararlar\u0131na \u201c<em>derinden bir h\u00fcrmet duyduklar\u0131n\u0131\u201d<\/em> ve \u201c<em>nefret telaffuzunu ve se\u00e7men bilgisi toplamay\u0131 kald\u0131rmaya odaklanacaklar\u0131n\u0131<\/em>\u201d s\u00f6z etmi\u015fti. ABD\u2019de bir evvelki se\u00e7imlerde platformun tesiri b\u00fcy\u00fck tart\u0131\u015fma yaratm\u0131\u015ft\u0131.<\/p>\n<p>Boykot kararlar\u0131 s\u00fcreksiz ve firman\u0131n devasa b\u00fct\u00e7esinde onar\u0131lmas\u0131 imkans\u0131z hasarlar yaratmayacak. Ge\u00e7ti\u011fimiz y\u0131l firma reklamdan yakla\u015f\u0131k <strong>70 milyar dolar <\/strong>kazanmay\u0131 ba\u015farm\u0131\u015ft\u0131. Platformlar\u0131n kullan\u0131m\u0131 ve reklama \u00f6denen mebla\u011flar da pandemi periyodunda art\u0131\u015f g\u00f6stermi\u015fti. Toplumsal medya devi tekraren \u00f6z\u00fcr dilese de ya\u015fanan kasvetleri \u00e7\u00f6zebilmi\u015f de\u011fil.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook\u2019un nefret s\u00f6ylemi ve dezenformasyona neden olan i\u00e7erikler konusunda tak\u0131nd\u0131\u011f\u0131 hal pek \u00e7ok ki\u015fi taraf\u0131ndan ele\u015ftiriliyordu. Platforma &#8230;<\/p>\n","protected":false},"author":1,"featured_media":25769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[1499,4452,1117,1269,1180],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/25768"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25768"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/25768\/revisions"}],"predecessor-version":[{"id":25770,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/25768\/revisions\/25770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/25769"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}