{"id":25405,"date":"2022-05-12T07:42:03","date_gmt":"2022-05-12T04:42:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=25405"},"modified":"2022-05-12T07:42:03","modified_gmt":"2022-05-12T04:42:03","slug":"salgin-nedeniyle-tuketiciler-googleda-neleri-aradi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=25405","title":{"rendered":"Salg\u0131n Nedeniyle T\u00fcketiciler Google&#8217;da Neleri Arad\u0131"},"content":{"rendered":"<p>G\u00fcndelik al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 etkileyen global olaylar, t\u00fcketim davran\u0131\u015flar\u0131m\u0131z\u0131 da de\u011fi\u015ftiriyor. Koronavir\u00fcs salg\u0131n\u0131 ile hayat\u0131m\u0131za giren Yeni Ola\u011fan, Haziran ay\u0131nda ba\u015flayan ola\u011fanla\u015fma s\u00fcreciyle tesirini kaybetmi\u015f olabilir. Lakin ne kadar kabullenmeyi istemesek de <strong>salg\u0131n, en az sars\u0131nt\u0131 kadar ger\u00e7ek<\/strong>.<\/p>\n<p>Salg\u0131n\u0131n birinci g\u00fcnlerinden bu yana insanlar\u0131n yapt\u0131klar\u0131 arama bilgilerini takip eden <strong>Google<\/strong>, T\u00fcrkiye\u2019de t\u00fcketici davran\u0131\u015flar\u0131n\u0131n nas\u0131l de\u011fi\u015fti\u011fine dair k\u0131ymetli bir rapor yay\u0131nlad\u0131. Y\u0131ll\u0131k, ayl\u0131k ve haftal\u0131k bazda de\u011fi\u015fen arama trendlerinin bulundu\u011fu bu rapor, \u00fclkemizdeki t\u00fcketim tercihlerinin nas\u0131l de\u011fi\u015fti\u011fini, salg\u0131ndan nas\u0131l etkilendi\u011fini g\u00f6zler \u00f6n\u00fcne seriyor. Koronavir\u00fcs salg\u0131n\u0131 T\u00fcrkiye i\u00e7in \u015fimdi 3 ayl\u0131k bir ger\u00e7ek oldu\u011fu i\u00e7in\u00a0<strong>ayl\u0131k ve haftal\u0131k bilgilerde salg\u0131n\u0131n tesirini<\/strong> rahat bi\u00e7imde g\u00f6rebiliyoruz.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/70\/a4e6e3f3427eb2797e694c7ab4b52f3258aba364.jpeg\"\/><\/p>\n<p><b>T\u00fcrkiye\u2019deki t\u00fcketicilerin son 1 ayda en \u00e7ok ilgi g\u00f6sterdi\u011fi kategoriler:\u00a0<\/b><\/p>\n<ul>\n<li>Y\u00fczme Havuzlar\u0131 + %100<\/li>\n<li>Bebek ve K\u00fc\u00e7\u00fck \u00c7ocuk Oto Koltuklar\u0131 +%100<\/li>\n<li>Slalom Patenleri +%90<\/li>\n<li>Mayolar +%90<\/li>\n<li>Kaykaylar +%90<\/li>\n<li>Spor G\u00fcvenlik I\u015f\u0131klar\u0131 ve Reflekt\u00f6rler +%90<\/li>\n<li>Bisikletler +%80<\/li>\n<li>Motorlu Ara\u00e7 Pencere Kesimleri ve Aksesuarlar\u0131 +%70<\/li>\n<li>Valizler +%70<\/li>\n<li>Dondurma ve Dondurulmu\u015f Yo\u011furt +%70<\/li>\n<\/ul>\n<p>Listenin birinci s\u0131ras\u0131nda yer alan \u201cy\u00fczme havuzlar\u0131\u201d kategorisinin ilgi g\u00f6rme nedeni, t\u00fcketicilerin \u201c\u015fi\u015fme havuz\u201d ve fiyatlar\u0131na y\u00f6nelik a\u011f\u0131r bir arama yapmalar\u0131. Salg\u0131n nedeniyle <strong>tatile gitmeyecek<\/strong> olan t\u00fcketiciler, anla\u015f\u0131lan <strong>\u015fi\u015fme havuzlarla <\/strong>tatili meskenlerine getirecekler. Bu kategoride \u0130stanbul, \u0130zmir ve Ankara ba\u015f\u0131 \u00e7ekiyor.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/70\/37f95a02bfd795bdc7edcd91aedee2ca529e5934.jpeg\"\/><\/p>\n<p>\u0130kinci s\u0131rada yer alan \u201cbebek oto koltuklar\u0131\u201d kategorisi ise kalkan seyahat yasaklar\u0131yla birlikte \u00e7ocuklu ailelerin \u00f6zel ara\u00e7lara olan artan ilgisini kan\u0131tl\u0131yor. \u00c7abucak akabinde gelen \u201cslalom paten\u201d kategorisinde ise insanlar\u0131n <strong>kent i\u00e7i ula\u015f\u0131m tahlili <\/strong>olarak patenlere ba\u015fvurduklar\u0131n\u0131 g\u00f6r\u00fcyoruz. Bilhassa b\u00fcy\u00fck kentlerde y\u00fcr\u00fcme aral\u0131\u011f\u0131ndaki yerler i\u00e7in patenler \u00fclk\u00fc bir tahlil olabilir. Misal bir tesirle listede kaykaylar\u0131n da yer ald\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/p>\n<p>\u00dc\u00e7\u00fcnc\u00fc s\u0131rada yer alan \u201cmayolar\u201d kategorisi ise ola\u011fana d\u00f6n\u00fc\u015f sinyalleriyle <strong>tatile gitmeye niyetlenen t\u00fcketicilere<\/strong> ili\u015fkin. Lakin Haziran\u2019da ba\u015flayan ola\u011fanla\u015fma s\u00fcreci olay say\u0131lar\u0131n\u0131 art\u0131rmaya ba\u015flad\u0131. T\u00fcketiciler mayo aratsalar bile tatil planlar\u0131n\u0131 ertelemek zorunda kalabilirler.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/70\/25c724f37203ebae57f61c16bc8aec0ae7324b74.jpeg\"\/><\/p>\n<p>Kent i\u00e7i ula\u015f\u0131mda t\u00fcketicilerin bir \u00f6teki alternatifi de <strong>bisikletler<\/strong>. Salg\u0131n periyodunda pop\u00fclerli\u011fi giderek artt\u0131\u011f\u0131 i\u00e7in 6. s\u0131rada bisikletlere tak\u0131lan aksesuarlar olan \u201cspor g\u00fcvenlik \u0131\u015f\u0131klar\u0131 ve reflekt\u00f6rler\u201d, 7. s\u0131rada ise direkt bisikletleri g\u00f6r\u00fcyoruz. \u00c7abucak akabinde da &#8220;motorlu ara\u00e7 pencere ve aksesuarlar\u0131&#8221; geliyor. Bu da yeniden kentte ya\u015fayan t\u00fcketicilerin toplu ta\u015f\u0131may\u0131 b\u0131rak\u0131p \u015fahs\u00ee ara\u00e7lar\u0131na y\u00f6nlendiklerini kan\u0131tl\u0131yor.<\/p>\n<p>Google\u2019\u0131n yay\u0131nlad\u0131\u011f\u0131 <strong>t\u00fcketici davran\u0131\u015flar\u0131 raporuna<\/strong> buradan ula\u015fabilirsiniz. Pekala siz salg\u0131n periyodunda en \u00e7ok hangi kategoride arama yapt\u0131n\u0131z? Yorumlar\u0131n\u0131z\u0131 bekliyoruz.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcndelik al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 etkileyen global olaylar, t\u00fcketim davran\u0131\u015flar\u0131m\u0131z\u0131 da de\u011fi\u015ftiriyor. Koronavir\u00fcs salg\u0131n\u0131 ile hayat\u0131m\u0131za giren Yeni &#8230;<\/p>\n","protected":false},"author":1,"featured_media":25406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[3508,4208],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/25405"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25405"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/25405\/revisions"}],"predecessor-version":[{"id":25407,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/25405\/revisions\/25407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/25406"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}