{"id":25018,"date":"2022-05-11T13:24:03","date_gmt":"2022-05-11T10:24:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=25018"},"modified":"2022-05-11T13:24:03","modified_gmt":"2022-05-11T10:24:03","slug":"facebookun-giphy-satin-alimi-hakkinda-sorusturma-baslatildi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=25018","title":{"rendered":"Facebook\u2019un Giphy Sat\u0131n Al\u0131m\u0131 Hakk\u0131nda Soru\u015fturma Ba\u015flat\u0131ld\u0131"},"content":{"rendered":"<p>\u00c7at\u0131s\u0131 alt\u0131nda WhatsApp ve Instagram \u00fczere bir\u00e7ok tan\u0131nan uygulamay\u0131 bar\u0131nd\u0131ran toplumsal medya devi <strong>Facebook<\/strong>, ge\u00e7ti\u011fimiz may\u0131s ay\u0131nda GIF \u00fcretim ve payla\u015f\u0131m platformu\u00a0<strong>Giphy\u2019yi<\/strong> tam 400 milyon dolar kar\u015f\u0131l\u0131\u011f\u0131nda sat\u0131n alm\u0131\u015ft\u0131. Bir m\u00fcddettir \u00e7ok\u00a0konu\u015fulan bu sat\u0131n al\u0131m, \u0130ngiltere\u2019nin rekabet kurumunun da dikkatini \u00e7ekti.<\/p>\n<p>Giphy\u2019nin g\u00f6r\u00fcnt\u00fc animasyonlar\u0131n\u0131 i\u00e7eren dev k\u00fct\u00fcphanesi, Facebook uygulamalar\u0131nda hayli tan\u0131nan fakat uygulama; <strong>TikTok<\/strong>, <strong>Snapchat<\/strong> ve <strong>Twitter<\/strong> \u00fczere Facebook\u2019un rakibi olan \u00f6b\u00fcr tan\u0131nan toplumsal medya platformlar\u0131na da hizmet sunuyor. Bu sebeple <strong>Birle\u015fik Krall\u0131k Rekabet ve Piyasalar Otoritesi<\/strong> (CMA), Facebook\u2019un Giphy\u2019yi sat\u0131n almas\u0131n\u0131n rastgele bir sorun olup olmayaca\u011f\u0131n\u0131 ara\u015ft\u0131racak.<\/p>\n<p><b>Rekabet kurumu, \u015firketlerin birle\u015fmesini soru\u015fturma bitene kadar durdurdu:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/69\/5d9bc1594cd696ed1a554b6bcdd9425af48ebe94.jpeg\"\/><\/p>\n<p>Hafta i\u00e7erisinde Facebook\u2019a bir icra buyru\u011fu g\u00f6nderen rekabet kurumu, soru\u015fturma bitene kadar \u015firketlerin <strong>birle\u015fmesini<\/strong>\u00a0durdurdu. Bu y\u0131l may\u0131s ay\u0131nda Giphy\u2019yi sat\u0131n ald\u0131\u011f\u0131n\u0131 duyuran Facebook, <strong>uygulaman\u0131n trafi\u011finin<\/strong> yar\u0131s\u0131n\u0131n, WhatsApp ve Instagram d\u00e2hil olmak \u00fczere Facebook uygulamalar\u0131ndan geldi\u011fini s\u00f6ylemi\u015fti.<\/p>\n<p>A\u00e7\u0131klanan 400 milyon dolar bedelindeki bu mutabakat\u0131n, ba\u015fka ortaklarla yap\u0131lan mutabakatlar\u0131 etkilemeyece\u011fi duyurulmu\u015ftu. Buna kar\u015f\u0131n CMA, sat\u0131n alman\u0131n &#39;<strong>rekabetin de\u011ferli \u00f6l\u00e7\u00fcde azalmas\u0131yla&#39;<\/strong> sonu\u00e7lan\u0131p sonu\u00e7lanmayaca\u011f\u0131n\u0131 ara\u015ft\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yledi. Ba\u015flat\u0131lan soru\u015fturman\u0131n ne vakit karara ba\u011flanaca\u011f\u0131na dair rastgele bir a\u00e7\u0131klama yap\u0131lmad\u0131. Bununla birlikte ara\u015ft\u0131rmalar\u0131n en az\u0131ndan <strong>3 Temmuz<\/strong> tarihine kadar s\u00fcrece\u011fi ve bu s\u00fcre\u00e7te Giphy\u2019nin CMA\u2019dan evvelce yaz\u0131l\u0131 m\u00fcsaade almad\u0131k\u00e7a \u00e7al\u0131\u015fan\u0131n\u0131 ve teknolojisini Facebook\u2019tan farkl\u0131 tutmas\u0131 gerekti\u011fine karar verildi.<\/p>\n<p>Mevzu hakk\u0131nda a\u00e7\u0131klama yapan bir Facebook s\u00f6zc\u00fcs\u00fc, Giphy\u2019nin insanlara daha fazla \u00f6zellik ve ara\u00e7 vererek Instagram\u2019\u0131n sunduklar\u0131n\u0131 geli\u015ftirdi\u011fini s\u00f6yledi. Ayr\u0131yeten Facebook\u2019un daha evvel belirtti\u011fi \u00fczere Giphy kullanan <strong>\u00f6teki \u015firketlerin<\/strong> platforma eri\u015fimini kaybetmeyece\u011fi\u00a0de tekrarland\u0131.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7at\u0131s\u0131 alt\u0131nda WhatsApp ve Instagram \u00fczere bir\u00e7ok tan\u0131nan uygulamay\u0131 bar\u0131nd\u0131ran toplumsal medya devi Facebook, ge\u00e7ti\u011fimiz may\u0131s ay\u0131nda GIF \u00fcretim &#8230;<\/p>\n","protected":false},"author":1,"featured_media":25019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[942,4382,1984],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/25018"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25018"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/25018\/revisions"}],"predecessor-version":[{"id":25020,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/25018\/revisions\/25020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/25019"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}