{"id":24214,"date":"2022-05-10T01:48:05","date_gmt":"2022-05-09T22:48:05","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=24214"},"modified":"2022-05-10T01:48:05","modified_gmt":"2022-05-09T22:48:05","slug":"snapchatin-dynamic-ads-ozelligi-dunya-geneline-yayinlaniyor","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=24214","title":{"rendered":"Snapchat\u2019in Dynamic Ads \u00d6zelli\u011fi D\u00fcnya Geneline Yay\u0131nlan\u0131yor"},"content":{"rendered":"<p>Toplumsal medya mecralar\u0131n\u0131n <strong>fiyats\u0131z <\/strong>olmas\u0131n\u0131n en temel nedeni, asl\u0131nda reklam veren ki\u015fi ve kurumlar\u0131n\u00a0bu platformlara epeyce \u00f6nemli mebla\u011flar \u00f6d\u00fcyor olmas\u0131d\u0131r. H\u00e2liyle bu mecralar, reklam gelirlerini art\u0131rabilmek i\u00e7in <strong>yeni usuller <\/strong>geli\u015ftirir.<\/p>\n<p>Bu prosed\u00fcrlerden biri de ge\u00e7ti\u011fimiz sonbaharda Snap&#39;in geli\u015ftirdi\u011fi <strong>Dynamic Ads <\/strong>\u00f6zelli\u011fi olmu\u015ftu. Bu yolda reklam veren ki\u015fi ve kurumlar, kendi isteklerine nazaran bir reklam\u0131 an\u0131nda olu\u015fturma baht\u0131na kavu\u015fuyordu. \u00d6zellik art\u0131k <strong>d\u00fcnya \u00e7ap\u0131nda kullan\u0131labilir<\/strong> olacak.<\/p>\n<p><b>Dynamic Ads nedir?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/67\/25b02b34d7cbaf98c4c6a5fd295419f90f55f936.png\"\/><\/p>\n<p><strong>Snapchat Dynamic Ads<\/strong>, uygulaman\u0131n i\u00e7erisinde yer alan ve i\u015fletmelerin \u00e7ok k\u0131sa m\u00fcddette reklam olu\u015fturabilmesini sa\u011flayan bir ara\u00e7. Bu arac\u0131 kullanarak i\u015fletmeler, farkl\u0131 taslaklar \u00fczerinden <strong>kendi reklamlar\u0131n\u0131 <\/strong>olu\u015fturabiliyor.<\/p>\n<p>Dynamic Ads\u2019in standart bir payla\u015f\u0131m arac\u0131ndan farkl\u0131 \u00f6zellikleri bulunuyor. Bu ara\u00e7la \u00fcretilen reklamlar, anl\u0131k olarak <strong>reklama bakan bireye nazaran <\/strong>\u00f6zelle\u015ftirilebiliyor. Ayr\u0131yeten \u00fcst kayd\u0131rma, uygulama i\u00e7inde sat\u0131n alma \u00fczere \u00f6zellikler de bulunuyor. \u015eimdiye kadar sadece ABD\u2019de kullan\u0131lan \u00f6zellik, art\u0131k d\u00fcnya genelinde eri\u015fime a\u00e7\u0131l\u0131yor.<\/p>\n<p><b>Toplumsal medyada reklam rekabeti:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/67\/cd155b25d6a80bed5debb45000e24d45dfab72ff.png\"\/><\/p>\n<p>Dynamic Ads birinci ortaya \u00e7\u0131kt\u0131\u011f\u0131nda, reklamc\u0131lar bilhassa Instagram\u2019da <strong>rekabetin \u00e7ok k\u0131z\u0131\u015ft\u0131\u011f\u0131ndan<\/strong> ve platformun, reklam a\u00e7\u0131s\u0131ndan \u00e7ok kalabal\u0131k h\u00e2le geldi\u011finden \u015fik\u00e2yet ediyordu. Snapchat, nat\u00fcrel ki Instagram kadar tan\u0131nan de\u011fil fakat 229 milyon g\u00fcnl\u00fck faal kullan\u0131c\u0131yla b\u00fcy\u00fck bir g\u00fc\u00e7.\u00a0Snapchat\u2019in reklamlar\u0131, bilhassa direkt m\u00fc\u015fteriye sat\u0131\u015f yapan markalar i\u00e7in <strong>daha uygun <\/strong>bir alternatif olabiliyor.\u00a0<\/p>\n<p>Koronavir\u00fcs salg\u0131n\u0131 da b\u00f6l\u00fcmdeki dengelerin de\u011fi\u015fmesine neden oldu. \u00d6ncelikli olarak bu devirde, <strong>direkt etkile\u015fimli reklamlar\u0131n <\/strong>platformlara sa\u011flad\u0131\u011f\u0131 kar \u00f6nemli oranda art\u0131\u015f g\u00f6sterdi.\u00a0Ek olarak\u00a0insanlar\u0131n <strong>meskende vakit ge\u00e7irdikleri <\/strong>bu devirde pek \u00e7ok marka i\u00e7in m\u00fc\u015fterilere ula\u015fman\u0131n en d\u00fczg\u00fcn yolu toplumsal medya h\u00e2line geldi. Snapchat\u2019in a\u00e7\u0131klad\u0131\u011f\u0131 say\u0131lara nazaran nisan ay\u0131nda \u00e7evrimi\u00e7i sat\u0131\u015flar 10 y\u0131l\u0131n doru\u011funa \u00e7\u0131kt\u0131 ve ge\u00e7en y\u0131la k\u0131yasla %23,8 art\u0131\u015f g\u00f6sterdi. \u015eirketler dijitale ge\u00e7tik\u00e7e toplumsal medya platformlar\u0131 da <strong>reklam <\/strong>yapman\u0131n yeni yollar\u0131n\u0131 bulacak.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Toplumsal medya mecralar\u0131n\u0131n fiyats\u0131z olmas\u0131n\u0131n en temel nedeni, asl\u0131nda reklam veren ki\u015fi ve kurumlar\u0131n\u00a0bu platformlara epeyce \u00f6nemli mebla\u011flar &#8230;<\/p>\n","protected":false},"author":1,"featured_media":24215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[1209,1180],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/24214"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24214"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/24214\/revisions"}],"predecessor-version":[{"id":24216,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/24214\/revisions\/24216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/24215"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}