{"id":23764,"date":"2022-05-09T05:54:03","date_gmt":"2022-05-09T02:54:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=23764"},"modified":"2022-05-09T05:54:03","modified_gmt":"2022-05-09T02:54:03","slug":"tez-turk-sirketi-peak-games-1-milyar-dolara-satiliyor","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=23764","title":{"rendered":"Tez: T\u00fcrk \u015eirketi Peak Games, 1 Milyar Dolara Sat\u0131l\u0131yor"},"content":{"rendered":"<p>Teknoloji ve bili\u015fim d\u00fcnyas\u0131ndaki yerli\u00a0giri\u015fimlerin en k\u0131ymetlisi, 2015 y\u0131l\u0131nda Alman Delivery Hero taraf\u0131ndan 569 milyon dolara sat\u0131n al\u0131nan <strong>Yemeksepeti<\/strong> olmu\u015ftu. Akabinde Masomo dahil pek \u00e7ok \u015firket, \u00fclkemizin en bedelli te\u015febb\u00fcslerini yurt d\u0131\u015f\u0131ndaki \u015firketlere satarak bili\u015fim b\u00f6l\u00fcm\u00fcn\u00fcn \u00f6nc\u00fcs\u00fc pozisyonuna gelmi\u015flerdi.\u00a0<\/p>\n<p>\u0130stanbul merkezli T\u00fcrk ta\u015f\u0131nabilir oyun \u015firketi Peak Games, arg\u00fcmanlara nazaran ABD\u2019li Zynga\u2019ya sat\u0131lmak \u00fczere.\u00a0\u00dcstelik bu sat\u0131\u015f\u0131n\u00a0<strong>1 milyar dolar\u0131n \u00fczerinde k\u0131ymetlenece\u011fi <\/strong>konu\u015fuluyor. \u015eayet bu ger\u00e7ekle\u015firse Peak Games, T\u00fcrkiye tarihinin en k\u0131ymetli te\u015febb\u00fcs\u00fc olacak.<\/p>\n<p><b>T\u00fcrkiye tarihinde birinci kere bir te\u015febb\u00fcse 1 milyar dolardan fazla \u00f6deme yap\u0131lacak: Pekala bu ne manaya geliyor?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/66\/d907e398f73d6a2d5362ff5b893da9f081f670c1.jpeg\"\/><\/p>\n<p>Peak Games\u2019in bu sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirmesiyle, <strong>\u00fclkemizde<\/strong> <strong>birinci sefer 1 milyar dolar\u0131n \u00fczerinde<\/strong> bedele sahip bir te\u015febb\u00fcs g\u00f6rm\u00fc\u015f olaca\u011f\u0131z. \u0130\u015f d\u00fcnyas\u0131nda <strong>\u201cunicorn\u00a0giri\u015fim&#8221;<\/strong> olarak isimlendirilen 1 milyar dolar ve \u00fczeri pahaya sahip te\u015febb\u00fcslerin say\u0131s\u0131 t\u00fcm d\u00fcnyada yakla\u015f\u0131k 500. T\u00fcrkiye tarihinde ise daha evvel 1 milyar dolar pahaya ula\u015fan giri\u015fim\u00a0g\u00f6r\u00fclmedi.<\/p>\n<p>Olaya bir \u00f6b\u00fcr a\u00e7\u0131dan bakacak olursak, bu sat\u0131\u015fla birlikte T\u00fcrkiye\u2019nin en pahal\u0131 te\u015febb\u00fcs\u00fc art\u0131k e-ticaret ve s\u00fcratli servis alan\u0131ndaki Yemeksepeti olmayacak. Onun yerine, uzun m\u00fcddet boyunca Peak Games\u2019in sat\u0131\u015f\u0131 konu\u015fulacak. Bu ortada Peak Games, ge\u00e7ti\u011fimiz y\u0131l <strong>41 TV kanal\u0131nda <\/strong>e\u015f vakitli tuhaf bir reklam yay\u0131nlayan \u015firketin ta kendisi\u00a0(\u015eirket, daha sonra yay\u0131nlanan reklam\u0131n \u00f6zg\u00fcn olmad\u0131\u011f\u0131na dair a\u00e7\u0131klama da yapm\u0131\u015ft\u0131).<\/p>\n<p><b>Tezlere ait netle\u015fmeyen k\u0131ymetli ayr\u0131nt\u0131lar da var:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/66\/d501a4208a0db95325273e73c56da52977eb8ea9.jpeg\"\/><\/p>\n<p>Peak Games, tan\u0131nan oyunlar\u0131 Toon Blast ve Toy Blast ile <strong>ayda yakla\u015fl\u0131k 40 milyon dolar ciro<\/strong> yap\u0131yor. Lakin bu seviyede bir gelirin ne kadar\u0131n\u0131 reklama harcad\u0131\u011f\u0131 bilinmiyor. M\u00fcnasebetiyle 2 oyunun ve \u015firketin k\u0131ymetini belirleyen <strong>net k\u00e2r oranlar\u0131 da bilinmedi\u011finden<\/strong> sat\u0131\u015f s\u00fcre\u00e7lerine dair savlar biraz havada kal\u0131yor.\u00a0<\/p>\n<p>\u00d6teki bir netle\u015fmeyen\u00a0konu ise sadece\u00a02 tan\u0131nan oyunun mu yoksa Peak Games&#39;in mi sat\u0131laca\u011f\u0131. \u00c7\u00fcnk\u00fc oyunlar yaln\u0131zca <strong>B2C (i\u015fletmeden t\u00fcketiciye<\/strong>) modelindeki eserlerdir. Hasebiyle 2 oyunla\u00a0sadece\u00a0\u00fcr\u00fcn sat\u0131\u015f\u0131n\u0131n yap\u0131lmas\u0131, Peak Games&#39;in T\u00fcrkiye merkezli bir \u015firket olarak kalmas\u0131 demek. Fakat \u015firket sat\u0131\u015f\u0131, Zynga&#39;n\u0131n Peak Games ismine her bahiste kelam sahibi olaca\u011f\u0131 manas\u0131na geliyor.\u00a0\u0130ddialar bir sat\u0131\u015f \u00fczerine lakin sat\u0131lacak \u015fey oyunlar m\u0131 yoksa \u015firket mi \u015fimdi a\u015fik\u00e2r de\u011fil. Tahminen de t\u00fcm bunlar <strong>yaln\u0131zca birer tez<\/strong> olarak kalacak.<\/p>\n<p><b>Ta\u015f\u0131nabilir oyun dal\u0131, T\u00fcrkiye\u2019nin giri\u015fimcilik tarihini \u015fekillendiriyor:<\/b><\/p>\n<p>ABD\u2019li Zynga, 2017\u2019de Peak Games\u2019in okey k\u0131sm\u0131n\u0131 100 milyon dolar kar\u015f\u0131l\u0131\u011f\u0131nda sat\u0131n alm\u0131\u015ft\u0131. Ortadan 1 y\u0131l ge\u00e7tikten sonra \u0130stanbul merkezli bir \u00f6teki yerli oyun te\u015febb\u00fcs\u00fc olan Gram Games\u2019in tamam\u0131, 250 milyon dolara Zynga\u2019n\u0131n olmu\u015ftu. Bu tarihi sat\u0131\u015flar yerli ta\u015f\u0131nabilir oyun dal\u0131n\u0131n gelece\u011fini belirlerken,\u00a0<strong>Ba\u015f Topu 2 ile \u00e7\u0131k\u0131\u015f yakalayan Masomo<\/strong>;\u00a0100 ila 300 milyon ortas\u0131nda bir k\u0131ymetle Miniclip taraf\u0131ndan 2019\u2019da sat\u0131n al\u0131nm\u0131\u015ft\u0131.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Teknoloji ve bili\u015fim d\u00fcnyas\u0131ndaki yerli\u00a0giri\u015fimlerin en k\u0131ymetlisi, 2015 y\u0131l\u0131nda Alman Delivery Hero taraf\u0131ndan 569 milyon dolara sat\u0131n al\u0131nan &#8230;<\/p>\n","protected":false},"author":1,"featured_media":23765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[851],"tags":[4232,920,4231,946,981],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/23764"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23764"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/23764\/revisions"}],"predecessor-version":[{"id":23766,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/23764\/revisions\/23766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/23765"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}