{"id":23179,"date":"2022-05-08T04:12:04","date_gmt":"2022-05-08T01:12:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=23179"},"modified":"2022-05-08T04:12:04","modified_gmt":"2022-05-08T01:12:04","slug":"volkswagen-yeni-golf-modeli-icin-irkci-bir-reklam-yayinladi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=23179","title":{"rendered":"Volkswagen, Yeni Golf Modeli \u0130\u00e7in Irk\u00e7\u0131 Bir Reklam Yay\u0131nlad\u0131"},"content":{"rendered":"<p>Alman araba \u00fcreticisi Volkswagen, toplumsal medyada yay\u0131nlad\u0131\u011f\u0131 bir reklam nedeniyle\u00a0<strong>\u0131rk\u00e7\u0131l\u0131k<\/strong> tart\u0131\u015fmalar\u0131n\u0131n gayesine koyuldu.\u00a0\u015eirket, gelen reaksiyonlar\u0131n akabinde yeni ku\u015fak Golf modeli i\u00e7in Instagram ve Twitter&#39;da payla\u015ft\u0131\u011f\u0131 10 saniyelik reklam\u0131 acilen yay\u0131ndan kald\u0131rd\u0131.<\/p>\n<p>Volkswagen&#39;in yeni jenerasyon Golf modeli i\u00e7in yay\u0131nlad\u0131\u011f\u0131 reklam, a\u00e7\u0131k bir \u015fekilde\u00a0<strong>siyahi insanlar\u0131<\/strong> a\u015fa\u011f\u0131l\u0131yor ve k\u00f6leli\u011fe referansta bulunuyor. Otomotiv \u015firketinin sat\u0131\u015f ve pazarlama m\u00fcd\u00fcr\u00fc Juergen Stackmann ve \u00e7e\u015fitlilik \u00fcnitesinin lideri Elke Heitmueller, yapt\u0131klar\u0131 ortak a\u00e7\u0131klamayla\u00a0reklam\u0131n sorumlulu\u011funu alarak kamuoyundan \u00f6z\u00fcr diledi.<\/p>\n<p><b><strong>Volkswagen, \u0131rk\u00e7\u0131l\u0131k yapt\u0131\u011f\u0131 Golf reklam\u0131n\u0131 kald\u0131rarak \u00f6z\u00fcr diledi<\/strong><\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/64\/111d8d45e2386eab07d5210e1db47760b2ddb19b.jpeg\"\/><\/p>\n<p>Toplumsal medyada payla\u015f\u0131lan yeni\u00a0Golf reklam\u0131nda\u00a0b\u00fcy\u00fck bir\u00a0el, siyahi bir ki\u015fiyi ba\u015f\u0131ndan tutarak arabadan uzakla\u015ft\u0131r\u0131yor. Ard\u0131ndan\u00a0adama fiske vurarak\u00a0\u00fczerinde <strong>&#39;Petit Colon&#39;<\/strong>\u00a0(K\u00fc\u00e7\u00fck S\u00f6m\u00fcrgeci) yazan bir restorana sokuyor. Yaln\u0131zca bu kadar da de\u011fil&#8230; Reklam\u0131n sonunda\u00a0&#39;Der Neue Golf&#39; yaz\u0131s\u0131 ekrana gelirken bir anl\u0131k \u0131rk\u00e7\u0131 bir s\u00f6z olan <strong>&#39;Neger&#39;<\/strong> yaz\u0131s\u0131 beliriyor.<\/p>\n<p>Volkswagen taraf\u0131ndan yap\u0131lan \u00f6z\u00fcr a\u00e7\u0131klamas\u0131nda,\u00a0<em>&#8220;Volkswagen&#39;in Instagram kanal\u0131nda \u0131rk\u00e7\u0131 bir reklam g\u00f6r\u00fcnt\u00fcs\u00fc yay\u0131nlad\u0131k. Kamuoyunun \u00f6fkesini anl\u0131yoruz, zira biz de deh\u015fete kap\u0131ld\u0131k. Bu g\u00f6r\u00fcnt\u00fc, sivil haklar hareketinin t\u00fcm ba\u015far\u0131lar\u0131na ve t\u00fcm insanlara bir hakarettir. Volkswagen olarak <strong>Nazi rejimi<\/strong> s\u0131ras\u0131nda \u015firketimizin tarihi k\u00f6kenlerinin ve su\u00e7lulu\u011funun fark\u0131nday\u0131z. Bu nedenle her t\u00fcrl\u00fc nefret, propaganda ve ayr\u0131mc\u0131l\u0131\u011fa kararl\u0131 bir halde kar\u015f\u0131 \u00e7\u0131k\u0131yoruz.&#8221;<\/em> tabirleri yer ald\u0131.<\/p>\n<p>Stackman ise Twitter hesab\u0131ndan, <em>&#8220;Volkswagen Sat\u0131\u015f &#038; Pazarlama idare \u015furas\u0131 \u00fcyesi ve bir birey olarak sizden \u00f6z\u00fcr dilerim. Volkswagen&#39;de nefret, <strong>\u0131rk\u00e7\u0131l\u0131k<\/strong> ve ayr\u0131mc\u0131l\u0131\u011f\u0131n yeri yok! Bu s\u00fcreci, \u015fahs\u00ee olarak tam \u015feffafl\u0131kla takip edecek ve sonuca ula\u015ft\u0131raca\u011f\u0131m!&#8221;<\/em> payla\u015f\u0131m\u0131n\u0131 yapt\u0131.<\/p>\n<p><b><strong>Volkswagen&#39;in \u0131rk\u00e7\u0131l\u0131kla su\u00e7lanan Golf reklam\u0131:<\/strong><\/b><\/p>\n<p><div><\/div>\n<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alman araba \u00fcreticisi Volkswagen, toplumsal medyada yay\u0131nlad\u0131\u011f\u0131 bir reklam nedeniyle\u00a0\u0131rk\u00e7\u0131l\u0131k tart\u0131\u015fmalar\u0131n\u0131n gayesine koyuldu.\u00a0\u015eirket, gelen &#8230;<\/p>\n","protected":false},"author":1,"featured_media":23180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[4151,4150,1180,4149],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/23179"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23179"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/23179\/revisions"}],"predecessor-version":[{"id":23181,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/23179\/revisions\/23181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/23180"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}