{"id":22558,"date":"2022-05-06T23:48:04","date_gmt":"2022-05-06T20:48:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=22558"},"modified":"2022-05-06T23:48:04","modified_gmt":"2022-05-06T20:48:04","slug":"chrome-bilgisayari-somuren-reklamlari-engelleyecek","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=22558","title":{"rendered":"Chrome, Bilgisayar\u0131 S\u00f6m\u00fcren Reklamlar\u0131 Engelleyecek"},"content":{"rendered":"<p>Google, bug\u00fcn yapt\u0131\u011f\u0131 a\u00e7\u0131klamada bu y\u0131l i\u00e7erisinde kaynak t\u00fcketimi y\u00fcksek olan reklamlar\u0131 Google Chrome\u2019da engellemeye ba\u015flayaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu karar, <strong>kripto para <\/strong>madencili\u011fi yapan, mak\u00fbs programlanm\u0131\u015f ya da optimize edilmemi\u015f reklamlar\u0131 da kapsayacak.\u00a0<\/p>\n<p>Chrome\u2019un bu reklamlar\u0131 engelleme karar\u0131n\u0131n sebebi olarak ise bu reklamlar\u0131n <strong>batarya \u00f6mr\u00fcn\u00fc k\u0131saltmalar\u0131n\u0131<\/strong>, esasen a\u011f\u0131r olan \u00e7izgileri daha da a\u011f\u0131rla\u015ft\u0131rmalar\u0131n\u0131 ve <strong>masrafl\u0131 olmalar\u0131n\u0131 <\/strong>g\u00f6sterdi. Engellemeye nas\u0131l karar verilece\u011fi ise bilinmiyor.<\/p>\n<p><b>\u00dc\u00e7 farkl\u0131 k\u0131stas<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/62\/453b6841188276d97d1af43734ba4980c36a4bbb.png\"\/><\/p>\n<p>Google Chrome\u2019un <strong>A\u011fustos 2020<\/strong> sonras\u0131nda bilgisayar kaynaklar\u0131n\u0131 s\u00f6m\u00fcren reklamlar\u0131 engelleyecek. Bu noktada hangi reklamlar\u0131n engellenece\u011fini belirlemek i\u00e7in firman\u0131n \u00f6n\u00fcnde \u00fc\u00e7 farkl\u0131 k\u0131stas bulunuyor. Bunlar 4 MB a\u011f verisi kullan\u0131lmas\u0131, rastgele bir <strong>30 saniyede 15 saniye<\/strong> i\u015flemci kullan\u0131lmas\u0131 yahut toplam 60 saniye i\u015flemci kullan\u0131m\u0131 olarak g\u00f6steriliyor.<\/p>\n<p><strong>Google Chrome <\/strong>asl\u0131nda kendi i\u00e7inde bir reklam engelleme \u00f6zelli\u011fi bar\u0131nd\u0131r\u0131yor. \u0130ki y\u0131l evvel Coalition for Better ADs ile bir i\u015f birli\u011fi yapan firma, reklam kalitesinin art\u0131r\u0131lmas\u0131 i\u00e7in <strong>standartlar\u0131 <\/strong>belirlemi\u015fti. Google, kendi reklamlar\u0131 da dahil olmak \u00fczere rastgele bir uyumsuzluk g\u00f6steren reklamlar\u0131 engelliyor.<\/p>\n<p>Ola\u011fanda kullan\u0131lan reklam engelleyiciler ise <strong>fiyats\u0131z i\u00e7erik \u00fcreten <\/strong>firmalar\u0131 olumsuz etkiliyor. Google\u2019\u0131n sahibi olan Alphabet de teknik olarak d\u00fcnyan\u0131n en b\u00fcy\u00fck reklamc\u0131s\u0131 olarak durumunda ve kalitesiz reklamlar\u0131n yay\u0131lmas\u0131 onlar i\u00e7in de i\u015flerin berbat gitmesine neden oluyor.\u00a0<\/p>\n<p><b>Google\u2019a nazaran engellenecek reklamlar\u0131n oran\u0131 \u00e7ok d\u00fc\u015f\u00fck<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/62\/8bd3610cde3ee6b4f999158928482255f8e3e349.png\"\/><\/p>\n<p>Firmadan gelen a\u00e7\u0131klamaya nazaran her <strong>300 reklamdan sadece 1 tanesi <\/strong>bu formda \u00e7ok kaynak t\u00fcketiminde bulunuyor. Yani reklamlar a\u00e7\u0131s\u0131ndan \u00e7ok da fazla bir \u015fey de\u011fi\u015fmeyecek, en az\u0131ndan \u00f6nemli bir de\u011fi\u015fiklik olmayacak.<\/p>\n<p><strong>Google <\/strong>yaln\u0131zca kaynaklar\u0131 s\u00f6m\u00fcren reklamlar\u0131n \u00f6n\u00fcne ge\u00e7meyi ama\u00e7lam\u0131yor.\u00a0Reklam \u00fcreticilerine ve ara\u00e7 geli\u015ftiricilerine de kendi reklamlar\u0131n\u0131n bu limitler i\u00e7erisinde verimli \u00e7al\u0131\u015fabilmesi i\u00e7in <strong>haz\u0131rl\u0131k yapma m\u00fchleti <\/strong>veren firma, b\u00f6ylelikle daha verimli ve dertsiz bir s\u00fcrece ge\u00e7i\u015fi hedefliyor.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google, bug\u00fcn yapt\u0131\u011f\u0131 a\u00e7\u0131klamada bu y\u0131l i\u00e7erisinde kaynak t\u00fcketimi y\u00fcksek olan reklamlar\u0131 Google Chrome\u2019da engellemeye ba\u015flayaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu &#8230;<\/p>\n","protected":false},"author":1,"featured_media":22559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[874,1180],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/22558"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22558"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/22558\/revisions"}],"predecessor-version":[{"id":22560,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/22558\/revisions\/22560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/22559"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}