{"id":21631,"date":"2022-05-05T06:54:03","date_gmt":"2022-05-05T03:54:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=21631"},"modified":"2022-05-05T06:54:03","modified_gmt":"2022-05-05T03:54:03","slug":"twitter-gelirlerindeki-artisa-karsin-net-ziyan-acikladi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=21631","title":{"rendered":"Twitter, Gelirlerindeki Art\u0131\u015fa Kar\u015f\u0131n Net Ziyan A\u00e7\u0131klad\u0131"},"content":{"rendered":"<p>\u00c7in Halk Cumhuriyeti&#39;nin Wuhan kentinde ortaya \u00e7\u0131kt\u0131ktan sonra t\u00fcm d\u00fcnyaya yay\u0131lan ve \u015fu ana kadar\u00a0<strong>238.826<\/strong> ki\u015finin vefat\u0131na neden olan yeni \u00f6l\u00fcmc\u00fcl koronavir\u00fcs salg\u0131n\u0131 (COVID-19) \u00e7evrimi\u00e7i platformlar\u0131n kullan\u0131c\u0131 say\u0131s\u0131n\u0131 ve gelirlerini art\u0131rmas\u0131n\u0131 da sa\u011flad\u0131. Twitter&#39;\u0131n 2020 y\u0131l\u0131n\u0131n <strong>birinci<\/strong> <strong>\u00e7eyre\u011fine<\/strong> ait yapt\u0131\u011f\u0131 a\u00e7\u0131klama, bu tan\u0131nan toplumsal medya platformunun t\u00fcm beklentileri a\u015ft\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p>Analistlerin birinci \u00e7eyrek i\u00e7in yapt\u0131klar\u0131 varsay\u0131mlar\u0131n \u00fcst\u00fcne \u00e7\u0131kan Twitter&#39;\u0131n bu performans\u0131nda COVID-19 salg\u0131n\u0131n\u0131n de\u011ferli bir yer tuttu\u011fu belirtiliyor. Wall Street&#39;in 2020&#39;nin birinci \u00e7eyre\u011fi i\u00e7in yapt\u0131\u011f\u0131 773 milyon dolarl\u0131k kestirimi a\u015farak <strong>808<\/strong> <strong>milyon<\/strong> <strong>dolar<\/strong> gelir elde eden \u015firket, g\u00fcnl\u00fck kullan\u0131c\u0131 say\u0131s\u0131nda da <strong>166<\/strong> <strong>milyona<\/strong> ula\u015ft\u0131. Bu, 2019&#39;un birebir devrindeki say\u0131n\u0131n y\u00fczde 24 \u00fczerindeyken, platformun 2019&#39;un sonundaki kullan\u0131c\u0131 say\u0131s\u0131 152 milyondu.\u00a0<\/p>\n<p><b>Kullan\u0131c\u0131 say\u0131s\u0131n\u0131n artmas\u0131yla reklam gelirleri ortas\u0131nda ba\u011f kurulamad\u0131<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/60\/12ec6462fb7c5c94e621005ba287c4981337d07a.png\"\/><\/p>\n<p>Twitter bu muvaffakiyetini &#39;karakteristik mevsimsel g\u00fc\u00e7&#39;\u00fcn yan\u0131 s\u0131ra eser geli\u015ftirmeye ve COVID-19 pandemisiyle irtibatl\u0131 global ba\u011flant\u0131ya ba\u011flad\u0131. \u015eirketin paylar\u0131 de piyasalar a\u00e7\u0131lmadan evvelki ticarette, bu kazan\u0131mlardan kimileri daha sonra ayr\u0131\u015ft\u0131r\u0131lmak \u00fczere, <strong>y\u00fczde<\/strong> <strong>10<\/strong>&#39;un \u00fczerinde paha kazand\u0131.\u00a0<\/p>\n<p>Bununla birlikte,\u00a0Snap Inc. ve Facebook Inc. \u00fczere ba\u015fka toplumsal medya platformlar\u0131nda da g\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere, birinci sefer Twitter&#39;da da kullan\u0131c\u0131 say\u0131s\u0131ndaki art\u0131\u015fla reklam gelirleri ortas\u0131ndaki art\u0131\u015f ortas\u0131nda bir ba\u011f bulunamad\u0131. Sat\u0131\u015flar bir evvelki y\u0131l\u0131n t\u0131pk\u0131 devrine k\u0131yasla s\u0131rf <strong>y\u00fczde<\/strong> <strong>3<\/strong> artarken \u015firketlerin pazarlama harcamalar\u0131n\u0131 k\u0131smas\u0131 nedeniyle olu\u015fan reklamlardaki b\u00fcy\u00fck geri \u00e7ekili\u015fe dikkat \u00e7ekiliyor.\u00a0<\/p>\n<p>11 Mart&#39;tan birinci \u00e7eyre\u011fin sonuna kadar, bir evvelki y\u0131la k\u0131yasla sat\u0131\u015flar <strong>y\u00fczde<\/strong> <strong>27<\/strong> d\u00fc\u015f\u00fc\u015f kaydetti. Bu d\u00fc\u015f\u00fc\u015f, bilhassa Twitter&#39;\u0131n en b\u00fcy\u00fck pazar\u0131 olan ABD&#39;de olduk\u00e7a bariz.\u00a0Twitter, Google ve Facebook dahil olmak \u00fczere rakiplerini zenginle\u015ftiren reklam eserleri tiplerini olu\u015fturmak konusunda da zorlan\u0131yor.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/60\/b3ad99d1266ab5f871a4bc74202c8ec65c5e0b14.jpeg\"\/><\/p>\n<p>Husus hakk\u0131nda payda\u015flar\u0131na yollad\u0131\u011f\u0131 mektupta\u00a0Twitter, <strong>reklam<\/strong> <strong>eserlerini<\/strong> <strong>geli\u015ftirmenin<\/strong> \u015firketin \u015fu andaki temel \u00f6nceli\u011fi oldu\u011funu belirtti. Listenin ba\u015f\u0131ndaysa\u00a0do\u011frudan kar\u015f\u0131l\u0131k veren reklamlar yer al\u0131yor. Twitter&#39;\u0131n finansal yetkilisi\u00a0Ned Segal, \u015firketin <strong>direkt<\/strong> <strong>kar\u015f\u0131l\u0131k<\/strong> <strong>reklamlar\u0131ndansa<\/strong> marka pazarlamas\u0131 konusunda cazibeli oldu\u011funu belirtti. Segal&#39;e nazaran, kriz boyunca direkt kar\u015f\u0131l\u0131k reklamlar\u0131n\u0131n daha kolay \u00f6l\u00e7\u00fclebilir, daha s\u00fcratli geli\u015febilir ve daha sa\u011flam oldu\u011fu g\u00f6r\u00fcld\u00fc.<\/p>\n<p>\u00d6te yandan Twitter, 2 y\u0131ldan uzun bir m\u00fcddet sonra\u00a0ilk sefer bir \u00e7eyrekte <strong>net<\/strong> <strong>ziyan<\/strong> a\u00e7\u0131klad\u0131. Twitter&#39;\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 net ziyan <strong>8 milyon dolar<\/strong>. \u015eirket, i\u015fe al\u0131mlarda k\u0131s\u0131nt\u0131, seyahatleri ortadan kald\u0131rma ve gereksiz aktiflikleri azaltma yoluyla maliyetlerini d\u00fc\u015f\u00fcrmeyi hedefliyor. Bunun en b\u00fcy\u00fck nedenlerinden biri de \u00e7al\u0131\u015fanlar\u0131n art\u0131k konuttan \u00e7al\u0131\u015f\u0131yor olmas\u0131.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7in Halk Cumhuriyeti&#39;nin Wuhan kentinde ortaya \u00e7\u0131kt\u0131ktan sonra t\u00fcm d\u00fcnyaya yay\u0131lan ve \u015fu ana kadar\u00a0238.826 ki\u015finin vefat\u0131na neden olan yeni &#8230;<\/p>\n","protected":false},"author":1,"featured_media":21632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[1380,3350,1687,1180],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/21631"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21631"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/21631\/revisions"}],"predecessor-version":[{"id":21633,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/21631\/revisions\/21633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/21632"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}