{"id":20986,"date":"2022-05-04T02:00:04","date_gmt":"2022-05-03T23:00:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=20986"},"modified":"2022-05-04T02:00:04","modified_gmt":"2022-05-03T23:00:04","slug":"levis-ve-tiktoktan-sosyal-ticaret-paydasligi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=20986","title":{"rendered":"Levi’s ve TikTok’tan ‘Sosyal Ticaret’ Payda\u015fl\u0131\u011f\u0131"},"content":{"rendered":"

T\u00fcm d\u00fcnyay\u0131 tesiri alt\u0131nda yeni tip koronavir\u00fcs<\/strong> salg\u0131n\u0131 nedeniyle, \u00f6b\u00fcr t\u00fcm perakende firmalar\u0131 \u00fczere fizik\u00ee ma\u011fazalar\u0131n\u0131n bir\u00e7oklar\u0131n\u0131 kapatmak zorunda kalan Levi's<\/strong>, internet sat\u0131\u015flar\u0131n\u0131 canland\u0131rmak i\u00e7in \u00c7inli toplumsal medya platformu TikTok<\/strong> ile \u00e7ok de\u011ferli bir payda\u015fl\u0131k kurdu.<\/p>\n

San Francisco merkezli giysi devi, TikTok'un uygulamadaki kullan\u0131c\u0131lar\u0131n\u00a0ba\u011flant\u0131lar arac\u0131l\u0131\u011f\u0131yla al\u0131\u015fveri\u015f yapmalar\u0131n\u0131 sa\u011flayan \u201c\u015eimdi Al\u0131\u015fveri\u015f Yap\u201d<\/strong> butonunu kullanan birinci perakendecilerden biri oldu\u011funu duyurdu. Levi's, \u00f6zelli\u011fin yeni olmas\u0131na kar\u015f\u0131n birinci testler sonucunda internet sitesinin trafi\u011finde k\u0131ymetli bir art\u0131\u015f g\u00f6zlemledi\u011fini s\u00f6yledi.<\/p>\n

Levi's, TikTok'un toplumsal ticaret \u00f6zellikleri sayesinde internet sat\u0131\u015flar\u0131n\u0131 art\u0131rmay\u0131 ama\u00e7l\u0131yor<\/b><\/p>\n

<\/p>\n

Levi\u2019s, yak\u0131n vakit evvel lazerle \u00e7al\u0131\u015fan Future Finish 3-D<\/strong> denim \u00f6zelle\u015ftirme teknolojisini kullanan yeni denimlerini tan\u0131tmak emeliyle tan\u0131nan TikTok yay\u0131nc\u0131lar\u0131 Callen Schaub, Cosette Rinab, Gabby Morrison ve Everett Williams ile payda\u015fl\u0131k kurmu\u015ftu.\u00a0<\/p>\n

Ge\u00e7ti\u011fimiz haftadan bu yana TikTok influencer\u2019lar\u0131 ile \u00e7ekilen g\u00f6r\u00fcnt\u00fcleri uygulama i\u00e7i reklam olarak g\u00f6ren TikTok kullan\u0131c\u0131lar\u0131, bug\u00fcnden itibaren toplumsal ticaret \u00f6zelliklerinin<\/strong> bir yans\u0131mas\u0131 olan \u201c\u015eimdi Al\u0131\u015fveri\u015f Yap\u201d<\/strong> butonu arac\u0131l\u0131\u011f\u0131yla kelam konusu dizaynlar\u0131 sat\u0131n alabilecek.<\/p>\n

Kullan\u0131c\u0131lar, TikTok'taki\u00a0\u201c\u015eimdi Al\u0131\u015fveri\u015f Yap\u201d sayesinde eserlerin sat\u0131ld\u0131\u011f\u0131 internet sitelerine s\u00fcratlice gidebilecek<\/b><\/p>\n

<\/p>\n

\u00d6te yandan TikTok, Levi's markas\u0131n\u0131n i\u015f birli\u011fi yapt\u0131\u011f\u0131 birinci toplumsal medya uygulamas\u0131 de\u011fil. Snapchat, Instagram ve Pinterest \u00fczere \u00f6teki tan\u0131nan platformlarda da misal i\u015ftiraklere sahip olan Amerikal\u0131 \u015firket, kitlesinin b\u00fcy\u00fckl\u00fc\u011f\u00fc nedeniyle TikTok<\/strong>'a \u00e7ok g\u00fcveniyor.<\/p>\n

Say\u0131lar\u0131n lisan\u0131yla konu\u015fursak; Kas\u0131m 2018'de d\u00fcnya \u00e7ap\u0131nda ayl\u0131k 680 milyon faal kullan\u0131c\u0131 bulunan TikTok\u2019un, \u015fu anda 800 milyondan fazla<\/strong> kullan\u0131c\u0131ya konut sahipli\u011fi yapt\u0131\u011f\u0131 varsay\u0131m ediliyor. Levi's, bu kullan\u0131c\u0131 taban\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 60'\u0131n\u0131n 16 ila 24 ya\u015flar\u0131 ortas\u0131nda oldu\u011funa dikkat \u00e7ekiyor.\u00a0<\/p>\n

TikTok, al\u0131\u015fveri\u015f \u00f6zellikleri ile e-ticaretin yeni cazibe merkezlerinden biri olabilir<\/b><\/p>\n

<\/p>\n

Ge\u00e7ti\u011fimiz kas\u0131m ay\u0131nda yapt\u0131\u011f\u0131m\u0131z haberde<\/strong>, TikTok\u2019un birtak\u0131m kullan\u0131c\u0131lar\u0131n g\u00f6nderilerine ve profillerine e-ticaret sitelerindeki<\/strong> sat\u0131\u015f kanallar\u0131n\u0131n ili\u015fkilerini eklemelerine imkan tan\u0131d\u0131\u011f\u0131n\u0131 sizlere aktarm\u0131\u015ft\u0131k. \u015eirket b\u00f6ylelikle yay\u0131nc\u0131lara, izleyicilerini al\u0131\u015fveri\u015f sitelerine kolayl\u0131kla y\u00f6nlendirme imkan\u0131 sa\u011flam\u0131\u015ft\u0131.<\/p>\n

Toplumsal ticaret alan\u0131ndaki te\u015febb\u00fcslerini yava\u015f yava\u015f geni\u015fleten g\u00f6r\u00fcnt\u00fc payla\u015f\u0131m uygulamas\u0131, al\u0131\u015fveri\u015f \u00f6zelliklerini geni\u015f kitlelere kabul ettirdi\u011fi takdirde, e-ticaretin yeni cazibe merkezlerinden biri olabilir. TikTok\u2019un \u00e7o\u011funlu\u011fu Z jenerasyonundan olu\u015fan devasa kullan\u0131c\u0131 taban\u0131n\u0131 g\u00f6z \u00f6n\u00fcne ald\u0131\u011f\u0131m\u0131zda, bunun pek de s\u0131k\u0131nt\u0131 olmayaca\u011f\u0131n\u0131 s\u00f6ylemek san\u0131yorum yanl\u0131\u015f olmaz.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u00fcm d\u00fcnyay\u0131 tesiri alt\u0131nda yeni tip koronavir\u00fcs salg\u0131n\u0131 nedeniyle, \u00f6b\u00fcr t\u00fcm perakende firmalar\u0131 \u00fczere fizik\u00ee ma\u011fazalar\u0131n\u0131n bir\u00e7oklar\u0131n\u0131 kapatmak …<\/p>\n","protected":false},"author":1,"featured_media":20987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[438,863,3866,2658,913],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/20986"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20986"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/20986\/revisions"}],"predecessor-version":[{"id":20988,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/20986\/revisions\/20988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/20987"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}