{"id":20659,"date":"2022-05-03T11:24:03","date_gmt":"2022-05-03T08:24:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=20659"},"modified":"2022-05-03T11:24:03","modified_gmt":"2022-05-03T08:24:03","slug":"teknoloji-dehasi-sergey-brin-kimdir-googlei-nasil-kurdu","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=20659","title":{"rendered":"Teknoloji Dehas\u0131 Sergey Brin Kimdir, Google\u2019\u0131 Nas\u0131l Kurdu?"},"content":{"rendered":"<p>Teknoloji d\u00fcnyas\u0131nda ge\u00e7mi\u015ften g\u00fcn\u00fcm\u00fcze \u00e7ok b\u00fcy\u00fck projeler \u00fcretildi. Bu projelerden kimiler ba\u015far\u0131l\u0131 olup d\u00fcnyan\u0131n en b\u00fcy\u00fck \u015firketleri h\u00e2line geldi.\u00a0Dikkatli bir formda inceledi\u011fimizde pek \u00e7ok projenin art plan\u0131nda kendini bu i\u015flere adayan insanlar\u0131n oldu\u011funu g\u00f6r\u00fcyoruz. \u00c7ok\u00e7a gayret, \u00e7ok\u00e7a emek ve yeni fikirlerle harcanan <strong>b\u00fcy\u00fck vakitler<\/strong> kusursuz sonu\u00e7lar do\u011furuyor. Bu sonu\u00e7lardan biri olan <strong>Google<\/strong>&#39;\u0131n gerisindeki isimlerden birisiyse\u00a0<em><strong>Sergey Brin<\/strong><\/em>.<\/p>\n<p>Bu s\u00fcre\u00e7te de pek \u00e7ok be\u015ferle \u00e7al\u0131\u015fm\u0131\u015f olmas\u0131na kar\u015f\u0131n\u00a0\u015firketin kurulu\u015fu tesirli ve bir o kadar da ilham verici bir \u00f6yk\u00fcye sahip. H\u00e2liyle de her muvaffakiyet k\u0131ssas\u0131 kendi gerisinde k\u0131ymetli insanlar\u0131 bar\u0131nd\u0131r\u0131yor. <em><strong>Sergey Brin <\/strong><\/em>de bu isimlerden birisi. Kendisi, 6 ya\u015f\u0131ndayken Rusya\u2019dan ABD\u2019ye g\u00f6\u00e7 eden bir ailenin \u00e7ocu\u011fu olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.<\/p>\n<p><b>Sergey Brin kimdir?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/57\/1d2a75db9598f3ed1214d40eebe1b62a57d6a1d5.jpeg\"\/><\/p>\n<p>As\u0131l ismi Sergey Mikholavyi\u00e7 Brin olan <strong>Sergey Brin<\/strong>, 21 A\u011fustos 1973 do\u011fumlu. Rus ve Musevi bir ailenin \u00e7ocu\u011fu olarak d\u00fcnyaya gelen Brin, matematik\u00e7i bir babaya\u00a0ve NASA \u00e7al\u0131\u015fan\u0131 bir anneye sahip. Yani ailesi bilim d\u00fcnyas\u0131yla epey i\u00e7li d\u0131\u015fl\u0131 diyebiliriz.<\/p>\n<p><strong>Brin,<\/strong> birinci olarak ABD&#39;de Mishkan Torah isimli bir Musevi ilkokuluna\u00a0ba\u015flad\u0131. Burada\u00a0Rus aksan\u0131 nedeniyle okuldaki arkada\u015flar\u0131 taraf\u0131ndan<strong> alay konusu oldu<\/strong>. Bu y\u00fczden de ailesine di\u011fer bir okula ge\u00e7mek istedi\u011fini s\u00f6yledi. Akabinde Praint Branch Montessori okuluna ge\u00e7i\u015f yaparak burada <strong>daha uyumlu bir \u00f6\u011frenci <\/strong>oldu.\u00a0<\/p>\n<p>Okulun m\u00fcd\u00fcr\u00fc de belli bir m\u00fchlet sonunda <strong>Sergey Brin\u2019in mentoru<\/strong> oldu ve kendisi i\u00e7in \u00f6z inanc\u0131 y\u00fcksek, d\u0131\u015fa d\u00f6n\u00fck ve matematik zek\u00e2s\u0131 y\u00fcksek bir \u00e7ocuk oldu\u011funu s\u00f6yl\u00fcyordu. Matematik dersleri \u00e7ok kolay ge\u00e7ti\u011fi i\u00e7in s\u0131k\u0131lan Sergey Brin, birebir anda hem Rus\u00e7a hem de Matematik dersi g\u00f6r\u00fcyordu.\u00a0<\/p>\n<p><b>Sergey Brin asl\u0131nda bir doktor\u00a0ancak hangi alanda?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/57\/66403f33a0a53a6f10b37f9743ff4473045baa2f.jpeg\"\/><\/p>\n<p>E\u011fitim hayat\u0131 hayli s\u00fcratli ge\u00e7en Sergey Brin, ilkokuldan \u00e7abucak sonra<strong> Eleanor Roosevelt Lisesi<\/strong>\u2019ne ge\u00e7i\u015f yapt\u0131 ve buradan mezun oldu\u011funda \u015fimdi 15 ya\u015f\u0131ndayd\u0131. 1990 y\u0131l\u0131nda Maryland \u00dcniversitesi\u2019ne ba\u015flad\u0131. 1993 y\u0131l\u0131nda hem bilgisayar m\u00fchendisli\u011fi hem de matematik b\u00f6l\u00fcm\u00fcnden\u00a0ba\u015far\u0131l\u0131 ortalamalarla mezun oldu.\u00a0<\/p>\n<p>Akabinde <strong>National Science Foundation<\/strong>\u2019dan doktora ve y\u00fcksek lisans bursu kazanarak s\u00fcratli bir formda lisans\u00fcst\u00fc e\u011fitim k\u0131s\u0131mlar\u0131na ge\u00e7i\u015f yapt\u0131. Lisans e\u011fitimi sonras\u0131 Silikon Vadisi\u2019nin de merkezinde yer alan \u00fcnl\u00fc Stanford \u00dcniversitesi\u2019nde e\u011fitimine devam eden <strong>Sergey Brin, doktora e\u011fitimini<\/strong> de burada tamamlam\u0131\u015f oldu.\u00a0<\/p>\n<p>Stanford\u00a0\u00dcniversitesi\u2019nde internet teknolojileri konusunda \u00e7al\u0131\u015fmalar yapan Sergey Brin, arama motorlar\u0131 konusuna da ilgili bir \u00f6\u011frenciydi. Arama motorlar\u0131na duydu\u011fu ilgi onu bu hususta pek \u00e7ok makale yazmaya zorlad\u0131. Yap\u0131land\u0131r\u0131lmayan kaynaklardan<strong> nas\u0131l data \u00e7ekilece\u011fine<\/strong> dair yazd\u0131\u011f\u0131 makaleler epeyce ilgi g\u00f6rd\u00fc. Bunu yaparken de t\u0131pk\u0131 vakitte TeX format\u0131n\u0131 direkt HTML format\u0131na d\u00f6n\u00fc\u015ft\u00fcren bir yaz\u0131l\u0131m \u00fcretti.\u00a0<\/p>\n<p><b>Hayat\u0131ndaki d\u00f6n\u00fcm noktas\u0131: Larry Page<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/57\/4aae132ec006a12fd95cf16ab0196de85e881185.jpeg\"\/><\/p>\n<p>Sergey Brin, 1995 y\u0131l\u0131nda bilgisayar m\u00fchendisli\u011fi doktora \u00f6\u011frencisi olan (ayn\u0131 vakitte s\u0131n\u0131f arkada\u015f\u0131)<strong> Larry Page ile tan\u0131\u015fm\u0131\u015ft\u0131<\/strong>. Ba\u015fta daima tart\u0131\u015fma ya\u015fasalar da\u00a0k\u0131sa bir m\u00fcddet i\u00e7erisinde yeni fikirler \u00fczerinde d\u00fc\u015f\u00fcnmeye ba\u015flad\u0131lar.<strong> Devasa data setlerinden<\/strong> bilgi \u00e7ekme konusunda ikisinin de ilgili olmas\u0131 onlar\u0131 ortak bir noktaya \u00e7ekmi\u015fti.\u00a0<\/p>\n<p><strong>1996 y\u0131l\u0131nda doktora tezi <\/strong>haz\u0131rlan\u0131rken internetten bilgi bulma konusunda da de\u011ferli \u00e7al\u0131\u015fmalar yapt\u0131lar ve bu hususta da birlikte \u00e7al\u0131\u015fmaya ba\u015flad\u0131lar. \u00c7\u0131k\u0131\u015f noktalar\u0131ysa en tan\u0131nan bilgilerin en faydal\u0131 bilgiler oldu\u011fu kan\u0131s\u0131yd\u0131. Bu niyetle internet sitelerini s\u0131ralamaya ba\u015flayan ikili, arama motoru idaresi konusunda da tesirli prosed\u00fcrler geli\u015ftirmeye ba\u015flad\u0131.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/57\/f9d2defc8f88c8efeff2a18fae78b9121f7233c4.jpeg\"\/><\/p>\n<p>O devirde bulunan arama motorlar\u0131, bir anahtar s\u00f6z\u00fcn bir site \u00fczerinde bulunmas\u0131 prensibiyle \u00e7al\u0131\u015f\u0131yordu. Sonradan yap\u0131lan \u00e7al\u0131\u015fmalarda en k\u0131ymetli fakt\u00f6r\u00fcn t\u0131pk\u0131 vakitte \u00f6teki sitelerden temas al\u0131nmas\u0131 durumu oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc. <strong><em>Backlink <\/em>konusunun<\/strong> bu kadar k\u0131ymetli oldu\u011fu kan\u0131s\u0131ndan sonraysa test \u00e7al\u0131\u015fmalar\u0131na ba\u015fland\u0131.<\/p>\n<p>\u0130kili, bu fikirle yola \u00e7\u0131karak <em><strong>BackRub <\/strong><\/em>isimli bir arama motorunu kurdu\u00a0ve s\u0131ralama algoritmas\u0131 da b\u00fcsb\u00fct\u00fcn ba\u015fka sitelerden verilen temas say\u0131s\u0131na nazaran in\u015fa edildi. O devir yaln\u0131zca Stanford \u00f6\u011frencilerine y\u00f6nelik olan arama motoru epeyce sevildi.\u00a0<\/p>\n<p><b>Google\u2019\u0131n kurulu\u015f s\u00fcreci ba\u015fl\u0131yor:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/57\/99855f1a7d8a3e4f23855ccef91b00ebb5ef20bd.jpeg\"\/><\/p>\n<p>1997 y\u0131l\u0131n\u0131n Sonbahar aylar\u0131nda BackRub isminin yerine alternatif bir isim bulmaya \u00e7al\u0131\u015fan ikili, farkl\u0131 tahliller \u00fczerinde d\u00fc\u015f\u00fcnd\u00fcler. Arkada\u015flar\u0131 olan<em><strong> Sean Anderson<\/strong><\/em>\u2019\u0131n da \u00f6nerisi ile <strong>Googolplex <\/strong>ismi \u00f6n plana \u00e7\u0131kt\u0131. Bu terim 10 \u00fczeri 100 \u00fczere bir say\u0131y\u0131 tan\u0131mlamak i\u00e7in kullan\u0131l\u0131yordu. Bu isimle ilgili yeni niyetlere d\u00e2hil olsalar da\u00a0bu ismin k\u0131salt\u0131lm\u0131\u015f h\u00e2li olan\u00a0Google isminin kullan\u0131lmas\u0131nda karar k\u0131l\u0131nd\u0131.<\/p>\n<p>\u0130smin \u00e7\u0131k\u0131\u015f noktas\u0131ysa garipti. <strong>Googol yazaca\u011f\u0131na ezkaza Google<\/strong> yazan Sean Anderson bu domainin (site ismi) bo\u015f oldu\u011funu g\u00f6rd\u00fc ve Google.com domainini ald\u0131. Sonra da herkes taraf\u0131ndan bu isim kabul g\u00f6r\u00fcnce site, 15 Eyl\u00fcl 1997 tarihinden itibaren Google olarak \u00e7al\u0131\u015fmaya devam etti.\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/57\/c4ba2c7f1a4f68798ef461a1a1860bb9133145f9.jpeg\"\/><\/p>\n<p>Ba\u015flarda Stanford sunucular\u0131yla hizmet veren Google, Larry Page\u2019in yurt odas\u0131ndaki veri merkeziyle\u00a0ilerliyordu. Sergey Brin\u2019in yurt odas\u0131ysa ofis olarak kullan\u0131lmaktayd\u0131. Bu s\u00fcre\u00e7lerde Google bir i\u015f de\u011fil, k\u0131ymetli bir doktora teziydi. \u00d6\u011frenciler ortas\u0131nda epey tan\u0131nan olan bu siteyi Altavista\u2019ya satmaya \u00e7al\u0131\u015fan <strong>ikili reddedildi.<\/strong> Sergey ve Page, bu siteyi bu kere de <strong>Yahoo\u2019ya satmaya <\/strong>\u00e7al\u0131\u015ft\u0131 fakat yeniden ret kar\u015f\u0131l\u0131\u011f\u0131 ald\u0131lar.<\/p>\n<p>Bu ba\u015far\u0131s\u0131z denemelerden sonra ikili, bir i\u015f plan\u0131 haz\u0131rlad\u0131 ve pay kar\u015f\u0131l\u0131\u011f\u0131nda melek yat\u0131r\u0131mc\u0131lar arad\u0131. Sun Microsystems\u2019\u0131n kurucu orta\u011f\u0131 olan Andy Becholsheim bu projeden etkilenerek \u015firkete tam olarak <strong>100.000 dolar k\u0131ymetinde yat\u0131r\u0131m<\/strong> yapt\u0131. Akabinde Sergey ve Page, okuldaki \u00e7al\u0131\u015fmalar\u0131na orta vererek yeni bir s\u00fcrece girmeye karar verdi.\u00a0<\/p>\n<p><b>Garaj y\u0131llar\u0131 ve yat\u0131r\u0131m periyotlar\u0131:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/57\/f0d823b48e014ed1a83de316b2cc9cfb8b22e598.jpeg\"\/><\/p>\n<p>Okuldaki \u00e7al\u0131\u015fmalar\u0131na orta veren ikilinin ailesi bu durumdan pek memnun de\u011fildi. <strong>7 Eyl\u00fcl 1998 tarihinde Google bir limited \u015firketi <\/strong>oldu ve Larry Page ile Sergey Brin direkt idarede rol ald\u0131. CEO Larry Page, lider da Sergey Brin olmu\u015ftu. Ofis olarak Sergey Brin\u2019in k\u0131z arkada\u015f\u0131n\u0131n karde\u015fi olan Susan Wojcicki\u2019nin garaj\u0131 kullan\u0131l\u0131yordu. Burada <strong>g\u00fcnde 10.000 ortalamayla\u00a0<\/strong>Google aramas\u0131 al\u0131n\u0131yordu.\u00a0<\/p>\n<p>Site, yava\u015f yava\u015f ilgi \u00e7ekmeye ba\u015flad\u0131 ve PC\u00a0Magazine mecmuas\u0131 1998 y\u0131l\u0131nda<em><strong> en uygun 100 internet sitesi<\/strong><\/em> listesinde Google\u2019a da yer vermi\u015fti. Birinci \u00e7al\u0131\u015fan Craig Silverstein oldu ve sonraki y\u0131l Palo Alto\u2019da resmi olarak garaj d\u0131\u015f\u0131 birinci Google ofisi kurulmu\u015ftu. Sonu\u00e7lardan mutlu kalan kullan\u0131c\u0131lar bir bi\u00e7imde sa\u011fda solda Google \u00fczerine konu\u015fuyordu.\u00a0<\/p>\n<p>Haziran 19992&#39;da Sergey Brin ve Larry Page de\u011ferli bir yat\u0131r\u0131m olan Sequoia Capital ve Kleiner Perkins isimli iki b\u00fcy\u00fck yat\u0131r\u0131m \u015firketini ikna ederek toplamda <strong>25 milyon dolarl\u0131k <\/strong>bir yat\u0131r\u0131m ald\u0131. 1999 y\u0131l\u0131n\u0131n sonunda ortalama arama say\u0131s\u0131<strong> g\u00fcnl\u00fck 7 milyon <\/strong>d\u00fczeyine ula\u015ft\u0131. \u015eirketin maliyeti daima art\u0131yordu ve ayl\u0131k operasyon maliyeti 500.000 dolar d\u00fczeyine ilerliyordu.\u00a0<\/p>\n<p><b>Birinci yarar ve akabinde ba\u015flayan para kazanma devri:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/57\/bda091a16d7f129b6b12d3979c20e7c4f1c02759.jpeg\"\/><\/p>\n<p>\u00c7al\u0131\u015fmalardan k\u00e2r elde edebilmek i\u00e7in Google\u2019a paral\u0131 reklam almaya karar verildi ama bu reklamlar\u0131n bir bi\u00e7imde ana sayfa \u00fczerinde yer almas\u0131 istenmiyordu. Sonu\u00e7lar\u0131n aramalarda de\u011fil de reklam olarak \u00e7\u0131kmas\u0131n\u0131 istiyorlard\u0131. Bu sayede kullan\u0131c\u0131lar <strong>organik sonu\u00e7larla\u00a0<\/strong>reklamlar\u0131 <strong>ay\u0131rt <\/strong>edebilecekti.<\/p>\n<p>23 Ekim 2000 tarihinde de Google Adwords kuruldu ve reklamlar\u0131n idaresi bu \u015firket \u00fczerinden yap\u0131lmaya ba\u015fland\u0131. Bu s\u00fcre\u00e7lerde Altavita, Excite, Lycos \u00fczere rakip reklam firmalar\u0131 de\u011ferli <strong>reklam stratejileri <\/strong>\u00fczerinde \u00e7al\u0131\u015f\u0131yordu. Google ise bu s\u00fcre\u00e7te daha \u00e7ok sakin kal\u0131yor ve arama motoru sonu\u00e7lar\u0131n\u0131n daha hakikat olmas\u0131 i\u00e7in \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyordu.\u00a0<\/p>\n<p>Google arkada\u015f ortas\u0131ndaki tavsiyelerle b\u00fcy\u00fcyen bir siteydi ve bu y\u00fczden de insanlar\u0131n tavsiyelerine g\u00fcvenmek i\u00e7in daha isabetli arama sonu\u00e7lar\u0131na gereksinim vard\u0131. \u00c7al\u0131\u015fmalardan sonra Google, 1 milyar URL index\u2019iyle d\u00fcnyan\u0131n<strong> en b\u00fcy\u00fck arama motoru<\/strong> olmay\u0131 ba\u015fard\u0131.<\/p>\n<p><b>Sergey Brin&#39;in\u00a0Google&#39;\u0131n ba\u015far\u0131s\u0131na\u00a0dair s\u00f6yledi\u011fi birtak\u0131m kelamlar\u0131:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/57\/14c9dd04b066ddf609558191c12bd13d01bdfd61.jpeg\"\/><\/p>\n<ul>\n<li>Biz \u00e7ok fazla \u015fey \u00fcrettik. Muvaffakiyetin tek yolu \u00e7ok fazla ba\u015far\u0131s\u0131zl\u0131k sahibi olmak.<\/li>\n<li>En alakal\u0131 10 arama sonucu, ba\u015fka milyonlarca sonu\u00e7tan daha kullan\u0131\u015fl\u0131 oldu\u011funu g\u00f6rd\u00fc\u011f\u00fcm\u00fcz i\u00e7in ba\u015far\u0131l\u0131 olduk.<\/li>\n<li>Google\u2019\u0131n beyninizin \u00fc\u00e7\u00fcnc\u00fc yar\u0131s\u0131 olmas\u0131n\u0131 istiyoruz.<\/li>\n<\/ul>\n<p>\u00d6zet olarak bu kadar b\u00fcy\u00fck bir muvaffakiyetin alt\u0131nda yatan a\u011f\u0131r \u00e7abay\u0131 ve \u00e7al\u0131\u015fmay\u0131 daima birlikte g\u00f6r\u00fcyoruz. Sergey Brin ve nicelerinin hayat\u0131, \u00e7al\u0131\u015fma azmi ve u\u011fra\u015f\u0131 pek \u00e7ok projeye ilham olacak \u00e7e\u015fitten.\u00a0<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Teknoloji d\u00fcnyas\u0131nda ge\u00e7mi\u015ften g\u00fcn\u00fcm\u00fcze \u00e7ok b\u00fcy\u00fck projeler \u00fcretildi. Bu projelerden kimiler ba\u015far\u0131l\u0131 olup d\u00fcnyan\u0131n en b\u00fcy\u00fck \u015firketleri h\u00e2line &#8230;<\/p>\n","protected":false},"author":1,"featured_media":20660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[3824,874,3823,1059,994],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/20659"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20659"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/20659\/revisions"}],"predecessor-version":[{"id":20661,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/20659\/revisions\/20661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/20660"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}