{"id":20221,"date":"2022-05-02T15:24:03","date_gmt":"2022-05-02T12:24:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=20221"},"modified":"2022-05-02T15:24:03","modified_gmt":"2022-05-02T12:24:03","slug":"mcdonalds-youtubea-atlanamayan-manali-bir-reklam-verdi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=20221","title":{"rendered":"McDonalds, YouTube\u2019a Atlanamayan, Manal\u0131 Bir Reklam Verdi"},"content":{"rendered":"<p>D\u00fcnya genelinde 1.478.288 bireye bula\u015fan ve 86.744 ki\u015finin hayat\u0131n\u0131 kaybetmesine neden olan <strong>koronavir\u00fcs<\/strong> ve yaratt\u0131\u011f\u0131\u00a0<strong>COVID-19 <\/strong>hastal\u0131\u011f\u0131, d\u00fcnyan\u0131n bir\u00e7ok b\u00f6lgesinde hayat\u0131 durma noktas\u0131na getirdi.<\/p>\n<p>Vir\u00fcs\u00fcn yay\u0131lmamas\u0131 i\u00e7in be\u015ferler bilin\u00e7lendirilmeye \u00e7al\u0131\u015f\u0131l\u0131yor. Bir\u00e7ok \u00fclkede insanlar\u0131n gerekli olmad\u0131\u011f\u0131 s\u00fcrece soka\u011fa \u00e7\u0131kmamalar\u0131 gerekti\u011fi \u00fcst\u00fcne bas\u0131larak s\u00f6yleniyor. Ayr\u0131yeten insanlar\u0131n <strong>toplumsal ara<\/strong> kurallar\u0131na da uymas\u0131 gerekiyor. \u015eu an i\u00e7in vir\u00fcs\u00fcn yay\u0131lmas\u0131n\u0131 \u00f6nlemek,\u00a0tamamen insanlara ve <strong>halk\u0131n bilin\u00e7lendirilmesine<\/strong> kalm\u0131\u015f durumda.<\/p>\n<p><b>McDonalds\u2019tan manal\u0131 reklam:<\/b><\/p>\n<p><div><\/div>\n<\/p>\n<p>\u0130nsanlar\u0131n bilin\u00e7lendirilmesi i\u00e7in d\u00fcnyan\u0131n bir\u00e7ok noktas\u0131nda devlet yetkilileri \u00e7e\u015fitli \u00e7al\u0131\u015fmalar yap\u0131yor. \u00dcstte da s\u00f6yledi\u011fimiz \u00fczere vir\u00fcs\u00fcn yay\u0131lmas\u0131n\u0131 \u00f6nlemek i\u00e7in gerekli olmad\u0131\u011f\u0131 s\u00fcrece <strong>meskenden \u00e7\u0131k\u0131lmamas\u0131<\/strong>, toplumsal uzakl\u0131\u011f\u0131n korunmas\u0131 ve ellerin dikkatli bir halde sabunla y\u0131kanmas\u0131 gerekti\u011fi s\u00f6yleniyor.<\/p>\n<p>\u0130\u015fte bu bilin\u00e7lendirme eforlar\u0131ndan bir tanesi de <strong>McDonalds<\/strong>\u2019tan geldi. McDonalds Rusya ve Leo Burnett bir ortaya gelerek YouTube\u2019da g\u00f6r\u00fcnt\u00fcler \u00f6ncesinde yay\u0131nlanan geni\u015f bir toplumsal kampanya \u00e7al\u0131\u015fmas\u0131 ba\u015flatt\u0131. Ger\u00e7ekle\u015ftirilen toplumsal kampanya \u00e7al\u0131\u015fmas\u0131 kapsam\u0131nda 20 saniyelik bir g\u00f6r\u00fcnt\u00fc haz\u0131rland\u0131. Bir\u00e7o\u011fumuzun da bildi\u011fi \u00fczere bu m\u00fcddet, vir\u00fcs\u00fcn yay\u0131lmas\u0131n\u0131 \u00f6nlemek ve kendimizi korumak i\u00e7in <strong>ellerimizi y\u0131kmam\u0131z <\/strong>gereken m\u00fchlet. Ellerimizi 20 saniye boyunca sabunla y\u0131kayarak vir\u00fcs\u00fcn yay\u0131lmas\u0131n\u0131 \u00f6nleyebiliriz.<\/p>\n<p>Reklam\u0131n \u00f6ne \u00e7\u0131kan bir \u00f6b\u00fcr \u00f6zelli\u011fiyse\u00a0<strong>20 saniye<\/strong> boyunca ge\u00e7ilemiyor olmas\u0131. Bunun hayli manal\u0131 bir \u00e7al\u0131\u015fma oldu\u011funu s\u00f6yleyebiliriz. G\u00f6r\u00fcnt\u00fcler \u00f6ncesinde g\u00f6sterilen bu reklam, Rusya\u2019daki izleyiciler i\u00e7in yay\u0131nland\u0131 ve ajans\u0131n verdi\u011fi bilgilere nazaran <strong>120 milyondan fazla <\/strong>defa izlendi.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya genelinde 1.478.288 bireye bula\u015fan ve 86.744 ki\u015finin hayat\u0131n\u0131 kaybetmesine neden olan koronavir\u00fcs ve yaratt\u0131\u011f\u0131\u00a0COVID-19 hastal\u0131\u011f\u0131, d\u00fcnyan\u0131n &#8230;<\/p>\n","protected":false},"author":1,"featured_media":20222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[3301,3759],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/20221"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20221"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/20221\/revisions"}],"predecessor-version":[{"id":20223,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/20221\/revisions\/20223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/20222"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}