{"id":16999,"date":"2022-04-26T14:06:03","date_gmt":"2022-04-26T11:06:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=16999"},"modified":"2022-04-26T14:06:03","modified_gmt":"2022-04-26T11:06:03","slug":"instagram-igtvde-reklam-gostermek-icin-testlere-basladi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=16999","title":{"rendered":"Instagram, IGTV\u2019de Reklam G\u00f6stermek \u0130\u00e7in Testlere Ba\u015flad\u0131"},"content":{"rendered":"<p>Uygulamay\u0131 daima yeni tutmak isteyen <strong>Instagram<\/strong>, uzun vakittir istenen bir \u00f6zelli\u011fi test etmeye ba\u015flad\u0131. Platformda yer alan i\u00e7erik \u00fcreticileri i\u00e7in <strong>direkt bir gelir kayna\u011f\u0131 <\/strong>olabilecek yeni \u00f6zellik, IGTV i\u00e7erik \u00fcreticilerinin g\u00f6r\u00fcnt\u00fclerinde reklam yay\u0131nlamas\u0131na imkan sa\u011flayan bir i\u015f orta\u011f\u0131 program\u0131 olarak biliniyor.<\/p>\n<p><strong>Facebook Watch\u2019a <\/strong>emsal bir halde \u00e7al\u0131\u015fmas\u0131 beklenen yeni sistem hakk\u0131nda \u015fimdi net bir bilgi bulunmuyor. Bu noktada Facebook Watch\u2019taki i\u00e7erik \u00fcreticileri, \u00fcrettikleri i\u00e7eriklerde oynat\u0131lan reklamlardan gelecek kar\u0131n <strong>%55\u2019ini<\/strong> alabiliyorlard\u0131. Emsal bir sistemin Instagram\u2019a da getirilmesiyse pek \u00e7ok i\u00e7erik \u00fcreticisinin i\u015flerini daha kaliteli ve ihtimaml\u0131 bir halde yapmas\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n<p><b>Instagram i\u00e7in i\u00e7erik \u00fcretenler, IGTV\u2019de reklam g\u00f6stererek para kazanabilecek:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/44\/d53451c9e611bea4532fd23643c148a1a4cef3c5.jpeg\"\/><\/p>\n<p>Tezlerin kayna\u011f\u0131, Jane Wong isimli bir Twitter kullan\u0131c\u0131s\u0131. Twitter hesab\u0131ndan yay\u0131nland\u0131\u011f\u0131 ekran imgeleriyle <strong>IGTV kullan\u0131c\u0131lar\u0131n\u0131n reklam g\u00f6sterebilece\u011fini<\/strong> s\u00f6yleyen Wong; i\u00e7erik \u00fcreticilerin reklamlardan elde etti\u011fi gelirin, Facebook&#39;taki g\u00f6r\u00fcnt\u00fcn\u00fcn ortas\u0131nda g\u00f6sterilen reklamlardakine \u00e7ok benzedi\u011fini s\u00f6yl\u00fcyor.<\/p>\n<p>\u015eimdiye kadar Instagram\u2019daki i\u00e7erik \u00fcreticilerinin elde etti\u011fi t\u00fcm gelir, eserlerinin tan\u0131t\u0131m\u0131 i\u00e7in \u00fc\u00e7\u00fcnc\u00fc taraf markalarla yap\u0131lan <strong>sponsorluklardan<\/strong> geliyordu. Bu noktada getirilecek yeni sistem, i\u00e7erik \u00fcreticilerine ek bir gelir kayna\u011f\u0131 olabilirken birebir vakitte bu ki\u015filerin\u00a0daha kaliteli ve y\u00fcksek yap\u0131ml\u0131 i\u015fler yapmalar\u0131na imkan sa\u011flayabilir. Bir noktada bu i\u015fi YouTuber olmaya bile benzetebiliriz.<\/p>\n<p>Instagram lideri <strong>Adam Mosseri<\/strong>, ge\u00e7ti\u011fimiz g\u00fcnlerde Twitter hesab\u0131ndan yapt\u0131\u011f\u0131 bir payla\u015f\u0131mda sitenin i\u00e7erik \u00fcreticilerine yard\u0131mc\u0131 olmak i\u00e7in &#39;daha fazla yol&#39; ara\u015ft\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6ylemi\u015fti. Yeni yap\u0131lan testler ise bu yollardan biri olabilir. Ayr\u0131yeten Instagram, TechCrunch\u2019a yapt\u0131\u011f\u0131 a\u00e7\u0131klamada bu testlerin d\u00e2hili bir prototip oldu\u011funu <strong>do\u011frulam\u0131\u015ft\u0131<\/strong>. Tekrar de bu \u00f6zelli\u011fin platforma ne vakit eklenece\u011fi \u015fimdi bilinmiyor fakat bir ger\u00e7ek varsa o da bunun biraz vakit alabilece\u011fi.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Uygulamay\u0131 daima yeni tutmak isteyen Instagram, uzun vakittir istenen bir \u00f6zelli\u011fi test etmeye ba\u015flad\u0131. Platformda yer alan i\u00e7erik \u00fcreticileri &#8230;<\/p>\n","protected":false},"author":1,"featured_media":17000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[848,605,1180],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/16999"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16999"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/16999\/revisions"}],"predecessor-version":[{"id":17001,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/16999\/revisions\/17001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/17000"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}