{"id":16906,"date":"2022-04-26T10:12:03","date_gmt":"2022-04-26T07:12:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=16906"},"modified":"2022-04-26T10:12:03","modified_gmt":"2022-04-26T07:12:03","slug":"google-chrome-tarayicisinda-uc-reklam-cesidini-engelleyecek","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=16906","title":{"rendered":"Google, Chrome Taray\u0131c\u0131s\u0131nda \u00dc\u00e7 Reklam \u00c7e\u015fidini Engelleyecek"},"content":{"rendered":"<p>\u0130nternette gezerken kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z <strong>reklamlar<\/strong> epey tart\u0131\u015fmal\u0131 bir husus. \u00c7e\u015fitli reklam engelleyici yaz\u0131l\u0131mlar ve eklentiler kullanmak ise web sitelerinin ana gelirler kayna\u011f\u0131n\u0131n erimesine sebep oluyor.\u00a0<\/p>\n<p>Bu noktada bir\u00e7ok kullan\u0131c\u0131, ortaya giren reklamlar\u0131n, ayg\u0131tlar\u0131n batarya \u00f6mr\u00fcn\u00fc azaltmas\u0131 ve kullan\u0131c\u0131 tecr\u00fcbesini bozmas\u0131 sebebiyle <strong>reklam engelleme yaz\u0131l\u0131mlar\u0131n\u0131<\/strong> savunuyor. Bu sorunun teorideki tahlili ise hayli kolay: reklam engelleyicilerin kullan\u0131m\u0131n\u0131n azalmas\u0131 i\u00e7in reklam verenlerin, bir standart olu\u015fturmas\u0131.\u00a0<\/p>\n<p><b>Google Chrome g\u00fcncellemesi<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/43\/8ff3da2af551e673e01fbcf13abf49ad81292c78.jpeg\"\/><\/p>\n<p>Bu bahiste \u00e7al\u0131\u015fma y\u00fcr\u00fcten \u015firketlerden bir tanesi de arama devi Google. \u015eirket, <strong>Daha Uygun Reklam Standartlar\u0131: Daha Uygun Reklamlar Koalisyonu<\/strong> (Better Ads Standarts: the Coalition for Better Ads) ile \u00e7al\u0131\u015f\u0131yordu. Google, bu bahiste bir ad\u0131m att\u0131 ve Google Chrome\u2019da \u00fc\u00e7 tip ortaya giren g\u00f6r\u00fcnt\u00fc reklam\u0131 engelleyecek g\u00fcncelleme yapaca\u011f\u0131n\u0131 duyurdu.<\/p>\n<p>Google, ortaya giren reklamlar\u0131 belirlemek i\u00e7in ise Daha Uygun Reklam Standartlar\u0131\u2019n\u0131 kullanacak. Daha Yeterli Reklamlar Koalisyonu, d\u00fcnya genelinde <strong>45 bin t\u00fcketiciyle<\/strong> yap\u0131lan bir ara\u015ft\u0131rmaya dayanarak birtak\u0131m yeni standartlar duyurdu. Ara\u015ft\u0131rmaya nazaran insanlar\u0131n, sekiz dakikadan k\u0131sa s\u00fcren g\u00f6r\u00fcnt\u00fc i\u00e7eriklerinde rahats\u0131z edici buldu\u011fu \u00fc\u00e7 reklam \u00e7e\u015fidi bulunuyor:<\/p>\n<ul>\n<li>Birincisi; ge\u00e7ilemeyen, uzun, yay\u0131n \u00f6ncesi reklamlar ya da g\u00f6r\u00fcnt\u00fcden evvel ortaya \u00e7\u0131kan, 31 saniyeden uzun s\u00fcren, <strong>birinci saniyelerinde ge\u00e7ilemeyen<\/strong> reklam k\u00fcmeleri.<\/li>\n<li>\u0130kincisi; g\u00f6r\u00fcnt\u00fc i\u00e7eri\u011finin ortas\u0131nda ba\u015flayan, orjinal i\u00e7eri\u011fi <strong>yar\u0131da kesen<\/strong> reklamlar.<\/li>\n<li>\u00dc\u00e7\u00fcnc\u00fcs\u00fc; G\u00f6r\u00fcnt\u00fcn\u00fcn \u00fcst taraf\u0131nda ortaya \u00e7\u0131kan, g\u00f6r\u00fcnt\u00fc i\u00e7eri\u011finin %20\u2019sinden fazlas\u0131n\u0131 kaplayan <strong>g\u00f6rsel ya da metin tabanl\u0131<\/strong> reklamlar.<\/li>\n<\/ul>\n<p>Daha \u00c2l\u00e2 Reklamlar Koalisyonu, web sitesi sahiplerinin bu t\u0131p reklamlar\u0131 g\u00f6stermeyi \u00f6n\u00fcm\u00fczdeki d\u00f6rt ay i\u00e7erisinde durdurmas\u0131 gerekti\u011fini duyurdu. Google ise Chrome\u2019un d\u00fcnya genelindeki t\u00fcm kullan\u0131c\u0131lar\u0131n\u0131 bu t\u0131p reklamlardan koruyaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. \u015eirket, bu kurallar\u0131n <strong>5 A\u011fustos 2020<\/strong>\u2019den itibaren ge\u00e7erli olaca\u011f\u0131n\u0131 s\u00f6z ederken sahibi oldu\u011fu YouTube\u2019un da yeni standartlara <strong>ahenk sa\u011flayaca\u011f\u0131n\u0131<\/strong> a\u00e7\u0131klad\u0131.<\/p>\n<p>Arama devi, ayr\u0131yeten site sahiplerine, Reklam Tecr\u00fcbesi Raporu\u2019nda (Ad Experience Report) sitelerinin durumlar\u0131n\u0131 tekrar g\u00f6zden ge\u00e7irmelerini tavsiye etti. Pekala, siz bu yeni reklam standartlar\u0131 konusunda ne d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternette gezerken kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z reklamlar epey tart\u0131\u015fmal\u0131 bir husus. \u00c7e\u015fitli reklam engelleyici yaz\u0131l\u0131mlar ve eklentiler kullanmak ise web &#8230;<\/p>\n","protected":false},"author":1,"featured_media":16907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[874,1180,2287,3327,701],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/16906"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16906"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/16906\/revisions"}],"predecessor-version":[{"id":16908,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/16906\/revisions\/16908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/16907"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}