{"id":16384,"date":"2022-04-25T11:36:03","date_gmt":"2022-04-25T08:36:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=16384"},"modified":"2022-04-25T11:36:03","modified_gmt":"2022-04-25T08:36:03","slug":"snapchat-ceosu-tiktoku-seviyorum-buyuk-bir-hayraniyim","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=16384","title":{"rendered":"Snapchat CEO&#8217;su: TikTok&#8217;u Seviyorum, B\u00fcy\u00fck Bir Hayran\u0131y\u0131m"},"content":{"rendered":"<p>Son y\u0131llar\u0131n en tan\u0131nan toplumsal medya uygulamas\u0131 <strong>TikTok<\/strong>, hem \u00fclkemizde hem de d\u00fcnya genelinde milyonlarca insan\u0131 kendisine \u00e7ekmeye devam ediyor. G\u00f6r\u00fcn\u00fc\u015fe nazaran TikTok\u2019un bu muvaffakiyetinden tek etkilenenler kullan\u0131c\u0131lar da de\u011fil. Snapchat CEO\u2019su Evan Spiegel, tan\u0131nan toplumsal medya platformu TikTok\u2019un, Facebook\u2019un sahibi oldu\u011fu Instagram \u00fczere platformlarla rekabet edebilece\u011fini lisana getirdi.<\/p>\n<p>Bu hafta ba\u015f\u0131nda Almanya\u2019da d\u00fczenlenen <strong>Digital Life Design Konferan<\/strong>s\u0131\u2019nda Evan Spiegel\u2019e TikTok hakk\u0131ndaki fikri soruldu. Spiegel, klasik toplumsal medyan\u0131n duruma nas\u0131l odakland\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n<p><b>\u201cTikTok&#39;u\u00a0seviyorum\u201d<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/41\/429b59a2b67a560f0448725ba49ade03e9d7dde8.jpeg\"\/><\/p>\n<p>Spiegel, \u201c<em><strong>TikTok\u2019u sevdi\u011fimi s\u00f6ylemeliyim<\/strong>, b\u00fcy\u00fck bir hayran\u0131y\u0131m. Onun \u00f6zg\u00fcn yap\u0131s\u0131ndaki toplumsal medya; durum, kim oldu\u011funu g\u00f6stermek, insanlara haval\u0131 oldu\u011funu g\u00f6stermek hakk\u0131nda. Birebir zamanda\u00a0yorum ve be\u011fenileri almakla ilgili<\/em>\u201d s\u00f6zlerini kulland\u0131.\u00a0<\/p>\n<p>TikTok\u2019un toplumsal stat\u00fc g\u00f6stergesi olarak de\u011fil <strong>yeteneklerin g\u00f6sterildi\u011f<\/strong>i bir platform olarak kullan\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yleyen Spiegel, \u201c<em>Birka\u00e7 saat ge\u00e7iren be\u015ferler yeni bir dans \u00f6\u011frenebilir ya da \u00f6yk\u00fc anlatmak i\u00e7in yeni, yarat\u0131c\u0131 bir yol d\u00fc\u015f\u00fcnebilirler. \u0130nsanlar\u0131 e\u011flendirmek i\u00e7in bir medya olu\u015fturuyorlar<\/em>\u201d tabirlerini kulland\u0131.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/41\/f7f833db6d3f571a19fe8c6c3848f0e50ab4f6f5.jpeg\"\/><\/p>\n<p>Snapchat CEO\u2019suna nazaran TikTok\u2019un bu yap\u0131s\u0131, Instagram\u2019\u0131 taht\u0131ndan edebilir. CEO, TikTok\u2019un Instagram\u2019\u0131 ge\u00e7ip ge\u00e7emeyece\u011fi taraf\u0131ndaki soruya \u015fu halde yan\u0131t verdi: \u201c<em>Bence bu olas\u0131 zira yetenek temelli i\u00e7erik, durum temelli i\u00e7erikten daha <strong>ilgi al\u0131ml\u0131<\/strong><\/em>\u201d s\u00f6zlerini kulland\u0131.<\/p>\n<p>G\u00f6r\u00fcn\u00fc\u015fe nazaran Spiegel, bu \u00f6ng\u00f6r\u00fclerinde de pek haks\u0131z say\u0131lmaz. Uygulama tahlil \u015firketi App Annie\u2019ye nazaran TikTok, 2019 boyunca Instagram\u2019dan daha \u00e7ok sefer indirildi. Kullan\u0131c\u0131 taban\u0131 olarak bak\u0131ld\u0131\u011f\u0131nda ise iki uygulaman\u0131n birbirine epeyce yak\u0131n oldu\u011fu g\u00f6r\u00fclebiliyor. Yani TikTok\u2019un bu sene Instagram <strong>kullan\u0131c\u0131 taban\u0131n\u0131 ge\u00e7mesi<\/strong> \u00e7ok da m\u00fcmk\u00fcnl\u00fck d\u0131\u015f\u0131 \u00fczere g\u00f6z\u00fckm\u00fcyor.<\/p>\n<p>Asl\u0131nda bunun fark\u0131nda olan tek ki\u015fi Spiegel de de\u011fil. Instagram, &#39;<strong>Reels<\/strong>&#39; ismini verdi\u011fi g\u00f6r\u00fcnt\u00fc m\u00fczik kar\u0131\u015f\u0131m\u0131 bir \u00f6zelli\u011fi test ediyor ki bu \u00f6zelli\u011fin TikTok\u2019tan &#39;esinlenildi\u011fini&#39;\u00a0s\u00f6ylemek pek de yanl\u0131\u015f olmaz. Instagram, ge\u00e7ti\u011fimiz g\u00fcnlerde Boomerang g\u00f6r\u00fcnt\u00fclerine TikTok gibisi efektler de eklemi\u015fti ki farkl\u0131 uygulamalar\u0131n \u00f6zelliklerinden &#39;esinlenmek&#39;\u00a0Instagram i\u00e7in \u00e7ok da yeni bir \u015fey de\u011fil.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Son y\u0131llar\u0131n en tan\u0131nan toplumsal medya uygulamas\u0131 TikTok, hem \u00fclkemizde hem de d\u00fcnya genelinde milyonlarca insan\u0131 kendisine \u00e7ekmeye devam ediyor &#8230;<\/p>\n","protected":false},"author":1,"featured_media":16385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[605,1143,1144,3231,913],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/16384"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16384"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/16384\/revisions"}],"predecessor-version":[{"id":16386,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/16384\/revisions\/16386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/16385"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}