{"id":16228,"date":"2022-04-25T05:30:03","date_gmt":"2022-04-25T02:30:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=16228"},"modified":"2022-04-25T05:30:03","modified_gmt":"2022-04-25T02:30:03","slug":"turkiyede-internetten-en-cok-satilan-eserler-muhakkak-oldu","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=16228","title":{"rendered":"T\u00fcrkiye\u2019de \u0130nternetten En \u00c7ok Sat\u0131lan Eserler Muhakkak Oldu"},"content":{"rendered":"<p>\u0130nternetten en son ne sat\u0131n ald\u0131n\u0131z? Bu sorunun kar\u015f\u0131l\u0131\u011f\u0131 art\u0131k \u015fah\u0131stan \u015fahsa \u00e7ok fazla de\u011fi\u015fiklik g\u00f6sterebilir. \u00c7\u00fcnk\u00fc ne ararsan\u0131z bulu\u011funuz<strong> al\u0131\u015fveri\u015f siteleri<\/strong>, fizik\u00ee ma\u011fazalar\u0131 birer birer alt etmeye ba\u015flad\u0131. T\u00fcrkiye\u2019de ise k\u00fcresel standartlarla ahenk sa\u011flayan ve hacmi\u00a0s\u00fcrekli artan bir e-ticaret pazar\u0131 var.<\/p>\n<p>\u00dclkemizdeki t\u00fcketiciler ise genel olarak <strong>yemek ve giysi kategorilerinde <\/strong>al\u0131\u015fveri\u015fler ger\u00e7ekle\u015ftiriyor. En az\u0131ndan genel kan\u0131 bu tarafta&#8230; Bu mevzudaki en net ve \u015fimdiki bilgiler ise bir ara\u015ft\u0131rma \u015firketi olan 4Service&#39;in anketiyle ortaya \u00e7\u0131kt\u0131. Sonu\u00e7lara nazaran T\u00fcrkiye\u2019de hangi\u00a0\u00fcr\u00fcn s\u0131n\u0131f\u0131na ne kadar ilgi duyuldu\u011fu kat\u0131la\u015fm\u0131\u015f oldu.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/41\/10b8fd52a1f3fac2e2325d29b0aa990fe332c05c.jpeg\"\/><\/p>\n<p><b>T\u00fcrkiye\u2019de internet \u00fczerinden en \u00e7ok sat\u0131n al\u0131nan eserler:<\/b><\/p>\n<ul>\n<li>Haz\u0131r yemek (Pide, pizza, hamburger vb.): %99<\/li>\n<li>Kitap, sinema, m\u00fczik, oyun: %92<\/li>\n<li>\u00c7i\u00e7ek ve ikraml\u0131k e\u015fya: %81<\/li>\n<li>Ferd\u00ee bak\u0131m ve makyaj eserleri (\u015eampuan, sabun, jilet vs.): %77<\/li>\n<li>Giysi, ayakkab\u0131: %64<\/li>\n<li>Evcil hayvan eserleri: %50<\/li>\n<li>Mobilya ve mesken aksesuarlar: %48<\/li>\n<\/ul>\n<p>L\u00fctfen istatistiklere bakarken toplamlar\u0131n\u0131n %100 olmas\u0131n\u0131 beklemeyin. \u00c7\u00fcnk\u00fc bir t\u00fcketici, intenretten haz\u0131r yemek sat\u0131n ald\u0131\u011f\u0131 \u00fczere kitap, sinema m\u00fczik ya da oyun sat\u0131n alabilir. <strong>Yani t\u0131pk\u0131 ki\u015fi bir den fazla k\u00fcmede yer alabilir.<\/strong> Bu nedenle \u00fcstteki y\u00fczdeler, T\u00fcrkiye\u2019de internetten al\u0131\u015fveri\u015f yapan ki\u015fi say\u0131s\u0131na nazaran belirleniyor.\u00a0<\/p>\n<p>\u00d6rne\u011fin T\u00fcrkiye\u2019de 100 ki\u015fi internetten al\u0131\u015fveri\u015f yap\u0131yorsa 99\u2019u haz\u0131r yemek, 81\u2019i \u00e7icek ve ikraml\u0131k e\u015fya al\u0131\u015fveri\u015fi yapabiliyor. Bu t\u00fcrl\u00fc bir durumda <strong>T\u00fcrkiye\u2019deki birden fazla internet t\u00fcketicisinin<\/strong> birebir anda pek \u00e7ok kategoride al\u0131\u015fveri\u015f ger\u00e7ekle\u015ftirdi\u011fini g\u00f6rmek m\u00fcmk\u00fcn.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/41\/34a7c40145f004426ec113b23f88ca31fe0724d6.jpeg\"\/><\/p>\n<p><b>T\u00fcrkiye\u2019de internet \u00fczerinden daha az sat\u0131n al\u0131nan eserler:<\/b><\/p>\n<ul>\n<li>Beyaz e\u015fya ve konut aletleri: %27<\/li>\n<li>Bilgisayar ve elektronik: %21<\/li>\n<li>Mutfak gere\u00e7leri (Meyve, zerzevat, \u015fark\u00fcteri vb.): %20<\/li>\n<\/ul>\n<p>\u00dclkemizde en az al\u0131nan eser kategorilerine bakt\u0131\u011f\u0131m\u0131zda ise y\u00fck\u00fcne k\u0131yasla k\u0131ymette epey a\u011f\u0131rla\u015fmaya ba\u015flayan \u015feyler g\u00f6r\u00fcyoruz. Beyaz e\u015fya ve mesken aletleri i\u00e7in t\u00fcketicilerin <strong>fizik\u00ee olarak eseri g\u00f6rmeden<\/strong> alamama al\u0131\u015fkanl\u0131\u011f\u0131 buradaki oranlarda tesirini g\u00f6steriyor. Bilgisayar ve elektronikte ise y\u00fckselen dolar kuruna ve vergilere ba\u011fl\u0131 olarak artan fiyatlar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurabiliriz.\u00a0<\/p>\n<p>Elbette anket bu eserlerin neden internetten daha az sat\u0131ld\u0131\u011f\u0131n\u0131 ortaya koymuyor, fakat yap\u0131lacak ek pazar ara\u015ft\u0131rmalar\u0131 ile bahis daha \u00e7ok ayd\u0131nlat\u0131labilir.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/41\/6ab252f35ad7c4242945b5f0aa40b6ef13e0238e.jpeg\"\/><\/p>\n<p><b>\u0130nternet al\u0131\u015fveri\u015finde en \u00e7ok k\u0131ymet verilen \u00f6geler:<\/b><\/p>\n<ul>\n<li>G\u00fcvenlik: %100<\/li>\n<li>Kolay iade: %94<\/li>\n<li>Kampanya ve f\u0131rsatlar: %88<\/li>\n<li>Ucuz al\u0131\u015fveri\u015f: %82<\/li>\n<li>Fiyats\u0131z kargo: %80<\/li>\n<li>Teslimat m\u00fchleti: %72<\/li>\n<li>Meskenden \u00e7\u0131kmadan al\u0131\u015fveri\u015f yapma imkan\u0131: %64<\/li>\n<li>M\u00fc\u015fteri yorumlar\u0131: %57<\/li>\n<li>M\u00fc\u015fteri puanlar\u0131: %52<\/li>\n<li>Marka: %47<\/li>\n<li>Kolay kar\u015f\u0131la\u015ft\u0131rma imkan\u0131: %42<\/li>\n<li>Davet \/ dayanak merkezi: %39<\/li>\n<\/ul>\n<p>T\u00fcrkiye\u2019de internet al\u0131\u015fveri\u015fi yapan ve ara\u015ft\u0131rmaya b\u00fct\u00fcn t\u00fcketiciler g\u00fcvenlik ve g\u00fcvenirlik konusunu \u00f6nemiyor. T\u0131pk\u0131 t\u00fcketicilerin %94\u2019\u00fc <strong>kolay iade se\u00e7ene\u011fini<\/strong> \u00f6nemserken, kampanya ve f\u0131rsatlar\u0131 takip edenlerin oran\u0131 %88\u2019i buluyor. Ayr\u0131yeten ucuz al\u0131\u015fveri\u015f ve fiyats\u0131z kargo da t\u00fcketiciler i\u00e7in k\u0131ymetli etmenler ortas\u0131nda.\u00a0<\/p>\n<p>Bu sonu\u00e7larda as\u0131l enteresan olan \u015fey ise \u00fclkemizdeki t\u00fcketicilerin <strong>markay\u0131 \u00f6b\u00fcr \u00f6gelere k\u0131yasla <\/strong>daha de\u011fersiz kar\u015f\u0131lamalar\u0131. Yani bir bak\u0131ma g\u00fcvenlik, iade se\u00e7enekleri \u00fczere mevzular, marka etmeninden daha \u00e7ok \u00f6nemseniyor. Yani bir ayakkab\u0131 al\u0131nacaksa evvel markas\u0131ndan evvel \u00f6teki 10 \u00f6geye daha \u00e7ok de\u011fer veriliyor.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/41\/a666c5c3646b898bdfe1885ac56465c9d9fdb676.jpeg\"\/><\/p>\n<p><b>T\u00fcrkiye\u2019deki e-ticaret kesimine ait \u00f6teki de\u011ferli sonu\u00e7lar da \u015fu halde:<\/b><\/p>\n<p><b>G\u00fcvenlik alg\u0131s\u0131 asl\u0131nda tan\u0131nm\u0131\u015fl\u0131ktan geliyor: Yani tan\u0131nan bir e-ticaret sitesi, t\u00fcketiciler taraf\u0131ndan daha inan\u00e7l\u0131 olarak kar\u015f\u0131lan\u0131yor<\/b><\/p>\n<p>Ara\u015ft\u0131rmada, internet al\u0131\u015fveri\u015finde t\u00fcm t\u00fcketicilerin en \u00e7ok k\u0131ymet verdi\u011fi ortak hususun g\u00fcvenlik olmas\u0131 \u00fczerine, t\u00fcketicilere \u201cbir al\u0131\u015fveri\u015f sitesinin emniyetli olup olmad\u0131\u011f\u0131na nelere nazaran karar verdikleri\u201d soruldu. Buna nazaran, sitenin tan\u0131nm\u0131\u015f olmas\u0131 %30 ile ba\u015f\u0131 \u00e7ekerken, arkada\u015f tavsiyesi %20, SSL sertifikas\u0131 %17 ile \u00f6ne \u00e7\u0131kt\u0131. Sitenin kap\u0131da \u00f6deme se\u00e7ene\u011fi sunup sunmamas\u0131 da bir g\u00fcvenlik k\u0131stas\u0131 olarak de\u011ferlendirildi ve t\u00fcketicilerin %15\u2019i bu mevzuyu muteber olarak k\u0131ymetlendirdi. \u0130nternet\u2019ten al\u0131\u015fveri\u015f yapanlar\u0131n %66\u2019s\u0131 \u00f6b\u00fcr m\u00fc\u015fterilerin e-ticaret sitelerinde sat\u0131lan eserler hakk\u0131nda yapt\u0131\u011f\u0131 <strong>yorumlara ya da verdi\u011fi puanlara<\/strong> de\u011fer verdi\u011fini kaydediyor.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/41\/63092fa4b4a94d9fa336238c05b13c3aa16790ab.jpeg\"\/><\/p>\n<p><b>Yerli e-ticaret tercih ediliyor<\/b><\/p>\n<p>Ankete nazaran t\u00fcketicilerin %9\u2019u yerli siteleri, %5\u2019i ise yurtd\u0131\u015f\u0131 siteleri daha inan\u00e7l\u0131 buluyor. Yerli sitelerden al\u0131\u015fveri\u015f yapmay\u0131 daha cazip bulanlar\u0131n oran\u0131 %54 olarak tespit edilirken, <strong>yabanc\u0131 siteleri cazip bulanlar\u0131n oran\u0131 %18<\/strong> ile hudutlu kal\u0131yor. \u00d6te yandan her ikisini birden cazip bulanlar\u0131n oran\u0131 ise %27.<\/p>\n<p>T\u00fcketiciler fiyats\u0131z kargo f\u0131rsat\u0131na b\u00fcy\u00fck ehemmiyet veriyor. Ankete nazaran fiyats\u0131z kargo kampanyalar\u0131 kar\u015f\u0131s\u0131nda<strong> \u201ckarars\u0131z olduklar\u0131 eseri bile \u00e7abucak alanlar\u201d<\/strong>\u0131n oran\u0131 %69. \u00d6deme teknikleri ortas\u0131nda %36 ile kap\u0131da kredi kart\u0131 ile \u00f6deme, %31 ile kap\u0131da nakit \u00f6deme ba\u015f\u0131 \u00e7ekiyor. Kredi kart\u0131n\u0131 kullanarak \u00f6deme yapanlar\u0131n oran\u0131 %21, havale\/eft ile \u00f6deme yapanlar\u0131n oran\u0131 %12 iken, sanal kart\u0131n\u0131 kullananlar ise yaln\u0131zca %2\u2019lik bir kesim.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/41\/fea9857afe531ac72fe4cc9b26f5196e6c51250a.jpeg\"\/><\/p>\n<p><b>\u0130kinci el eser al\u0131\u015fveri\u015fine ilgi art\u0131yor<\/b><\/p>\n<p>\u0130nternet\u2019ten al\u0131\u015fveri\u015fin y\u00fckselen trendlerinden biri de ikinci el e\u015fya al\u0131\u015fveri\u015fi olarak tespit edildi. Ankete nazaran, \u0130nternet\u2019ten <strong>ikinci eser alanlar\u0131n oran\u0131 %42<\/strong>. Bu t\u00fcketicilerin %47\u2019si \u0130nternet\u2019ten ald\u0131\u011f\u0131 ikinci el eserlerin beklentini kar\u015f\u0131lad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. \u00a0\u0130nternet\u2019ten ikinci el eser almay\u0131 tercih etmeyenlerin nedenleri ise %14 oran\u0131nda bu durumdan haberleri olmamas\u0131, %86 oran\u0131nda ikinci el eser kullanmamalar\u0131 olarak saptand\u0131.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternetten en son ne sat\u0131n ald\u0131n\u0131z? Bu sorunun kar\u015f\u0131l\u0131\u011f\u0131 art\u0131k \u015fah\u0131stan \u015fahsa \u00e7ok fazla de\u011fi\u015fiklik g\u00f6sterebilir. \u00c7\u00fcnk\u00fc ne ararsan\u0131z bulu\u011funuz &#8230;<\/p>\n","protected":false},"author":1,"featured_media":16229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[438,1003,3111,3244,1249],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/16228"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16228"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/16228\/revisions"}],"predecessor-version":[{"id":16230,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/16228\/revisions\/16230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/16229"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}