{"id":16072,"date":"2022-04-24T23:00:03","date_gmt":"2022-04-24T20:00:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=16072"},"modified":"2022-04-24T23:00:03","modified_gmt":"2022-04-24T20:00:03","slug":"68-milyar-saat-izlenmeye-ulasan-tiktok-para-kazanamiyor","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=16072","title":{"rendered":"68 Milyar Saat \u0130zlenmeye Ula\u015fan TikTok, Para Kazanam\u0131yor"},"content":{"rendered":"

Sensor Tower<\/strong>\u2019\u0131n tahlilleri, 2019 <\/strong>y\u0131l\u0131n\u0131n TikTok\u2019un y\u0131l\u0131 oldu\u011funu ortaya koyuyor. Firma ge\u00e7en y\u0131l t\u00fcm gelirlerinin %71\u2019<\/strong>ini olu\u015fturan 176,9 milyon dolar \u00fczere \u00f6nemli bir yarar elde etti.\u00a0<\/p>\n

Bu y\u0131l mahkemelerle bo\u011fu\u015fan ve ABD Ordusu <\/strong>\u00fczere kurumlar taraf\u0131ndan kullan\u0131m\u0131 yasaklanan uygulama tekrar de epeyce s\u00fcratli b\u00fcy\u00fcd\u00fc. Hindistan <\/strong>fakt\u00f6r\u00fc ve gen\u00e7ler ortas\u0131ndaki pop\u00fclerli\u011fi, TikTok\u2019a \u00f6nemli bir ilgi olu\u015fmas\u0131n\u0131 sa\u011flad\u0131.\u00a0<\/p>\n

86 milyar saat izlenme<\/b><\/p>\n

<\/p>\n

2019 <\/strong>y\u0131l\u0131nda en \u00e7ok indirilen ikinci uygulama olan TikTok, Apptopia\u2019n\u0131n <\/strong>tahlillerine nazaran her \u00fc\u00e7 ayl\u0131k periyot ba\u015f\u0131na 50 milyon dolar <\/strong>kazan\u0131yor. Bu da epeyce \u00f6nemli bir say\u0131 lakin TikTok\u2019un izlenme \u00f6l\u00e7\u00fcs\u00fcne bakt\u0131\u011f\u0131m\u0131zda d\u00fc\u015f\u00fck kal\u0131yor.\u00a0<\/p>\n

Ge\u00e7en y\u0131l TikTok\u2019un <\/strong>toplam izlenmesi 86 milyar <\/strong>saati buldu. Bu say\u0131s\u0131 y\u0131l baz\u0131nda ele al\u0131rsak 9,4 milyon y\u0131ldan uzun bir izlenme ediyor. Gelen say\u0131lar her manada etkileyici ve firman\u0131n ne kadar b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc <\/strong>de \u00e7arp\u0131c\u0131 halde ortaya koyuyor.\u00a0<\/p>\n

TikTok <\/strong>asl\u0131nda pop\u00fclerli\u011fini paraya d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in \u00e7e\u015fitli \u00e7al\u0131\u015fmalar yap\u0131yor lakin bu u\u011fra\u015flar \u015fimdilik k\u00e2fi de\u011fil. Firma hashtag <\/strong>meydan okumalar\u0131, \u00f6zel g\u00f6r\u00fcnt\u00fcler, kamera filtreleri ve marka g\u00f6r\u00fcnt\u00fcleri \u00fczere form\u00fcller deniyor.\u00a0<\/p>\n

TikTok, para kazanman\u0131n yolunu \u015fimdi bulabilmi\u015f de\u011fil<\/b><\/p>\n

<\/p>\n

TikTok, <\/strong>\u00e7e\u015fitli reklam <\/strong>yollar\u0131 kullanmas\u0131na kar\u015f\u0131n gelir elde etmekte ba\u015far\u0131l\u0131 bir modele sahip de\u011fil. TikTok i\u00e7erik \u00fcreticilerinin de s\u0131rf k\u00fc\u00e7\u00fck bir k\u0131sm\u0131 <\/strong>para kazanabiliyor. Bu yararlar da genelde yay\u0131nlara ya da i\u00e7eriklere gelen ba\u011f\u0131\u015flarla elde ediliyor.\u00a0<\/p>\n

Art\u0131k TikTok\u2019un <\/strong>yapmas\u0131 gereken \u015fey, para kazanman\u0131n tesirli ve s\u00fcrd\u00fcr\u00fclebilir bir yolunu bulmak. \u00c7\u00fcnk\u00fc firma YouTube <\/strong>ile rekabet etmeyi ve daha fazla i\u00e7erik \u00fcreticisi \u00e7ekmeyi ama\u00e7l\u0131yor.\u00a0<\/p>\n

TikTok\u2019un <\/strong>bu alandaki en b\u00fcy\u00fck eksiklerinden biriyse rakipleri \u00fczere kullan\u0131c\u0131lar\u0131n \u015fahs\u00ee bilgilerini toplayan bir platform olmamas\u0131<\/strong>. Bu da reklam verenlerin amaca y\u00f6nelik reklam i\u00e7erikleri <\/strong>\u00fcretmesini g\u00fc\u00e7lendiriyor. TikTok <\/strong>kullan\u0131c\u0131lar\u0131n\u0131n be\u011fenmeleri ve \u015fahs\u00ee tercihleri bilinmeyen kal\u0131yor.\u00a0<\/p>\n

ByteDance\u2019in <\/strong>uygulamas\u0131 internetin her b\u00f6l\u00fcm\u00fc taraf\u0131ndan be\u011fenilen kar\u015f\u0131lanm\u0131yor olsa da hayli ba\u015far\u0131l\u0131 oldu\u011funu kabul etmek gerekiyor. Uygulaman\u0131n b\u00fcy\u00fcme <\/strong>ve etkile\u015fim say\u0131lar\u0131 epeyce etkileyici. Yeniden de her y\u0131l milyar dolarlar kazanan firmalardan olmak istiyorlarsa para kazanman\u0131n bir yolunu bulmak zorundalar.\u00a0<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Sensor Tower\u2019\u0131n tahlilleri, 2019 y\u0131l\u0131n\u0131n TikTok\u2019un y\u0131l\u0131 oldu\u011funu ortaya koyuyor. Firma ge\u00e7en y\u0131l t\u00fcm gelirlerinin %71\u2019ini olu\u015fturan 176,9 milyon …<\/p>\n","protected":false},"author":1,"featured_media":16073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[1117,913],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/16072"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16072"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/16072\/revisions"}],"predecessor-version":[{"id":16074,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/16072\/revisions\/16074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/16073"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}