{"id":15544,"date":"2022-04-23T23:12:03","date_gmt":"2022-04-23T20:12:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=15544"},"modified":"2022-04-23T23:12:03","modified_gmt":"2022-04-23T20:12:03","slug":"facebook-ve-instagram-siyasi-reklamlara-mudahale-etmeyecek","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=15544","title":{"rendered":"Facebook ve Instagram Siyasi Reklamlara M\u00fcdahale Etmeyecek"},"content":{"rendered":"<p>Birka\u00e7 ay evvel yapt\u0131\u011f\u0131 siyasi reklam \u00e7\u0131k\u0131\u015f\u0131yla reaksiyon toplayan <strong>Facebook<\/strong>, t\u00fcm bask\u0131lara kar\u015f\u0131n geri ad\u0131m atmad\u0131 ve siyaset\u00e7ilerin platforma yerle\u015ftirilen reklamlarda uzunluk g\u00f6stermelerini m\u00fcsaade veren yakla\u015f\u0131m\u0131 savundu. \u015eirketin s\u00f6yledi\u011fine nazaran bu tav\u0131r, insanlar\u0131n onlara liderlik etmek isteyecek siyasi fig\u00fcrlerden haber alabilmesi, farkl\u0131 telaffuzlar\u0131n kamuoyu taraf\u0131ndan incelenebilmesi ve tart\u0131\u015f\u0131lmas\u0131 unsurlar\u0131na dayan\u0131yor.<\/p>\n<p>Toplumsal medya platformlar\u0131, son y\u0131llardaki pop\u00fclerlikleri sebebiyle reklam veren ki\u015fi ve kurumlar\u0131n ilgi alan\u0131na girmi\u015f durumda. Reklamlar\u0131n \u00e7ok b\u00fcy\u00fck bir k\u0131sm\u0131 art\u0131k bu platformlardan yay\u0131nlan\u0131yor ve al\u0131nan geri d\u00f6n\u00fc\u015fler hayli b\u00fcy\u00fck. Lakin i\u015fin i\u00e7ine <strong>siyaset<\/strong> girdi\u011finde durum biraz kar\u0131\u015fabiliyor. Birka\u00e7 ayd\u0131r toplumsal medya platformlar\u0131n\u0131 siyasi i\u00e7erikli reklamlara kar\u015f\u0131 alm\u0131\u015f olduklar\u0131 kararlar dikkat cazip noktada. Twitter, Google ve Spotify \u00fczere b\u00fcy\u00fck firmalar\u0131n tersine kabul karar\u0131 veren Facebook\u2019un a\u00e7\u0131klamas\u0131 kullan\u0131c\u0131lar\u0131n\u0131 da iki tarafa ay\u0131rd\u0131.<\/p>\n<p><b>Siyasi reklamlar Instagram\u2019da da yer alacak<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/39\/e5371e8da39daf6560f83f37914e409b4b2d1c07.jpeg\"\/><\/p>\n<p>Al\u0131nan karar foto\u011fraf ve g\u00f6r\u00fcnt\u00fc payla\u015f\u0131m platformu Instagram i\u00e7in de ge\u00e7erli. Firman\u0131n ald\u0131\u011f\u0131 karar\u0131n aksisini savunanlar olsa da hem Facebook hem de <strong>Instagram <\/strong>kullan\u0131c\u0131lar\u0131 i\u00e7in siyasi reklamlar \u00fczerinde daha fazla \u015feffafl\u0131k ve denetim sa\u011flayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnenler de hi\u00e7 az\u0131nl\u0131kta de\u011fil.<\/p>\n<p>Facebook, bunlara ek olarak tenkitlerin dozunu biraz da olsa azaltmak i\u00e7in kullan\u0131c\u0131lara ka\u00e7 reklam g\u00f6sterildi\u011fini i\u00e7erecek bir ara\u00e7 olan <strong>reklam k\u00fct\u00fcphanesini<\/strong> de kullan\u0131ma a\u00e7aca\u011f\u0131n\u0131 duyurdu. Bu sayede g\u00f6sterilen reklamlar\u0131n ald\u0131\u011f\u0131 etkile\u015fimlere dair bilgilendirmeler kullan\u0131c\u0131larla payla\u015f\u0131labilecek.<\/p>\n<p>\u00c7ok b\u00fcy\u00fck bir kitleye hizmet sa\u011flayan platformlar sizce bu g\u00f6r\u00fc\u015f ayr\u0131l\u0131\u011f\u0131 i\u00e7inde kullan\u0131c\u0131lar\u0131n\u0131 ortak paydada bulu\u015fturmay\u0131 ba\u015farabilecek mi?<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Birka\u00e7 ay evvel yapt\u0131\u011f\u0131 siyasi reklam \u00e7\u0131k\u0131\u015f\u0131yla reaksiyon toplayan Facebook, t\u00fcm bask\u0131lara kar\u015f\u0131n geri ad\u0131m atmad\u0131 ve siyaset\u00e7ilerin platforma &#8230;<\/p>\n","protected":false},"author":1,"featured_media":15545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[1180,2340],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/15544"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15544"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/15544\/revisions"}],"predecessor-version":[{"id":15546,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/15544\/revisions\/15546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/15545"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}