{"id":14803,"date":"2022-04-22T16:12:03","date_gmt":"2022-04-22T13:12:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=14803"},"modified":"2022-04-22T16:12:03","modified_gmt":"2022-04-22T13:12:03","slug":"twitch-her-gecen-gun-monopol-gucunu-kaybediyor","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=14803","title":{"rendered":"Twitch, Her Ge\u00e7en G\u00fcn Monopol G\u00fcc\u00fcn\u00fc Kaybediyor"},"content":{"rendered":"

Twitch, uzun bir m\u00fcddet boyunca canl\u0131 oyun streaming platformu olarak liderli\u011fi kimseye kapt\u0131rmam\u0131\u015ft\u0131. Amazon\u2019un<\/strong> platformu olan Twitch<\/strong>, ger\u00e7ek vakitli olarak \u00e7ok say\u0131da yay\u0131nc\u0131y\u0131 ve izleyiciyi bir ortaya getiriyor, onlar\u0131n birbiriyle sohbet etmesine ve ba\u011f\u0131\u015f yapmas\u0131na imkan veriyor. Tam vakitli streamerlar i\u00e7in di\u011fer bir platforma ge\u00e7i\u015f yapmak ekonomik<\/strong> olarak<\/strong> intihar demekti.<\/p>\n

Lakin 1 A\u011fustos\u2019ta, Bat\u0131\u2019daki en tan\u0131nan ve tan\u0131nm\u0131\u015f oyuncu, Tyler \u201cNinja<\/strong>\u201d Blevins, Microsoft\u2019un rakip platformu Mixer<\/strong> ile bir streaming mutabakat\u0131 imzalad\u0131. Streamingin k\u00f6klerine d\u00f6nece\u011fini s\u00f6yleyen Ninja, t\u00fcm takip\u00e7ilerini yeni platforma bekledi\u011fini s\u00f6ylemi\u015fti.<\/p>\n

Yak\u0131n vakitte YouTuber<\/strong> Brian Davis'in The True Geordie Podcast program\u0131na konuk olan Ninja, Twitch ile devam etmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131, sekiz ay boyunca \u015firketle m\u00fczakere etti\u011fini, biraz daha fazla \u00f6zg\u00fcrl\u00fck istedi\u011fini, fakat ba\u015far\u0131s\u0131z oldu\u011funu s\u00f6yledi.\u00a0<\/p>\n

Bunun \u00fczerine Mixer ile g\u00f6r\u00fc\u015fmelere ba\u015flayan Ninja\u2019n\u0131n<\/strong> tak\u0131m\u0131, iki hafta i\u00e7erisinde muahede sa\u011flad\u0131. Mutabakat\u0131n i\u00e7eri\u011fi a\u00e7\u0131klanmasa da, k\u0131ymetinin 50 milyon dolar civar\u0131nda oldu\u011fu varsay\u0131m ediliyor.<\/p>\n

\u00d6b\u00fcr streamerlar da Twitch'i terk ediyor<\/strong><\/b><\/p>\n

<\/strong><\/p>\n

Twitch\u2019in tek bir streamer\u0131 kaybetmesinin mevt ferman\u0131 manas\u0131na gelmeyece\u011fi a\u00e7\u0131kt\u0131. Fakat platform, Ninja\u2019n\u0131n<\/strong> kanal\u0131n\u0131 ba\u015fka Fortnite<\/strong> streamerlar\u0131na \u00f6nermeye ba\u015flay\u0131nca i\u015fler daha da berbata gitti. Adidas<\/strong> ve Red<\/strong> Bull<\/strong> sponsorlu\u011fundaki streamer i\u00e7in barda\u011f\u0131 ta\u015f\u0131ran son damla, eski kanal\u0131ndan pornografik i\u00e7erik yay\u0131nlanmas\u0131yd\u0131. Twitch CEO\u2019su Emmett Shear, i\u00e7erik nedeniyle Ninja\u2019dan \u00f6z\u00fcr diledi. Blevins<\/strong> transferinin akabinde ayl\u0131k 6 dolara \u00fcyelik kampanyas\u0131 da ba\u015flatan Mixer, Blevins\u2019in birinci haftas\u0131nda 1 milyonun \u00fczerinde yeni kullan\u0131c\u0131 elde etti.<\/p>\n

Ninja\u2019dan sonra, Ekim ay\u0131nda Loaded isimli yetenek ajans\u0131yla \u00e7al\u0131\u015fan Michael “Shroud<\/strong>” Grzesiek de Mixer ile muahede imzalad\u0131. Rapper Offset ge\u00e7en ay Caffeine<\/strong> streaming platformuyla anla\u015f\u0131rken, Cory “King Gothalion” Michael Mixer\u2019a kat\u0131ld\u0131 ve Fortnite g\u00fc\u00e7 merkezi Lachlan Ross Power YouTube<\/strong> Gaming<\/strong> ile mukavele imzalad\u0131.\u00a0<\/p>\n

Y\u00fcksek profilli streamerlar\u0131n kendi k\u0131ymetlerinin fark\u0131na vard\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Twitch\u2019in kendi platformunu destekleyecek, izleyicileri ve reklamc\u0131lar\u0131 \u00e7ekecek yarat\u0131c\u0131lara muhta\u00e7l\u0131k duydu\u011fu da g\u00f6r\u00fcl\u00fcyor. Twitch<\/strong> ise yarat\u0131c\u0131lar\u0131 s\u00fcr\u00fclerin i\u00e7erisinde b\u0131rak\u0131yor. Twitch\u2019ten kopu\u015flar streamerlar\u0131n rakip platformlar\u0131n teklif etti\u011fi paralarla<\/strong> ilgilendi\u011fini g\u00f6steriyor. \u00d6zel \u00f6demeler, streamerlar \u00fczerindeki her g\u00fcn i\u00e7erik \u00fcretme bask\u0131s\u0131n\u0131 hafifletiyor<\/strong>. Yetenek ajans\u0131 N3RDFUSION<\/strong>\u2019un CEO\u2019su Devin Nash, streamerlar\u0131n s\u0131rf para i\u00e7in Twitch\u2019ten ayr\u0131lmad\u0131\u011f\u0131n\u0131, birebir vakitte para kazanman\u0131n yollar\u0131n\u0131 da de\u011fi\u015ftirdiklerini s\u00f6yl\u00fcyor.<\/p>\n

\u0130zleyicilerden kimileri mutsuz<\/strong><\/b><\/p>\n

<\/strong><\/p>\n

Mali teminat, streamerlara vlog, podcast \u00fczere yeni i\u00e7eriklerle deney yapma imkanlar\u0131 da sa\u011fl\u0131yor. B\u00f6ylelikle streamerlar, ayl\u0131k fiyatlar\u0131na edece\u011fi etkiyi d\u00fc\u015f\u00fcnmeden anaak\u0131m<\/strong> bir \u201c\u00fcnl\u00fc<\/strong>\u201d olmaya \u00e7al\u0131\u015fabiliyorlar.\u00a0<\/p>\n

Kas\u0131m ay\u0131nda da Twitch\u2019ten daha fazla streamer ayr\u0131lmaya devam etti. Jack “CouRage<\/strong>” Dunlop YouTube Gaming ile anla\u015f\u0131rken, 13 ya\u015f\u0131ndaki duyma engelli\u00a0Fortnite profesyoneli Soleil “Ewok” Wheeler, Mixer ile anla\u015ft\u0131.\u00a0<\/p>\n

Lakin \u00e7ok say\u0131da canl\u0131 streaming hayran\u0131 bu gidi\u015fattan mutlu de\u011fil. Kimisi Twitch\u2019e<\/strong> alternatif olarak g\u00f6r\u00fclen b\u00fcy\u00fck teknoloji \u015firketlerinden nefret ederken, kimileri Mixer<\/strong>, Facebook ve YouTube \u00fczere platformlar\u0131n daha d\u00fc\u015f\u00fck kullan\u0131c\u0131 tecr\u00fcbesi ya\u015fatt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

Rekabet art\u0131yor<\/strong><\/b><\/p>\n

<\/strong><\/p>\n

Twitch\u2019in 2019\u2019un \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011findeki toplam izleyici pastas\u0131ndaki oran\u0131 y\u00fczde 75,6<\/strong> iken, Mixer\u2019in sadece y\u00fczde 3,2<\/strong> idi. Ninja\u2019n\u0131n Twitch\u2019teki izleyici say\u0131s\u0131 30 bin iken, Mixer\u2019de bu say\u0131 10 bin civar\u0131. Ninja, Mixer\u2019\u0131n toplam izleyicideki hissesi d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, bu say\u0131lar\u0131n \u00e7ok yeterli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

Kimi y\u00fcksek profilli streamerlar Twitch\u2019ten ayr\u0131ld\u0131ktan sonra \u00e7ok say\u0131da izleyici kaybetse de, kullan\u0131c\u0131lar\u0131n daha k\u00fc\u00e7\u00fck topluluklar tercih etmesinde uygun bir yan olabilir. Streamerlarla birlikte platform de\u011fi\u015ftiren izleyiciler, mali dayanak vermeye daha yatk\u0131n hayran kitlesini olu\u015fturuyor.\u00a0<\/p>\n

\u00d6teki streaming platformlar\u0131, Twitch ile rekabet edebilmek i\u00e7in \u00f6b\u00fcr platformlarla ortakla\u015f\u0131yor. \u00d6rne\u011fin Microsoft<\/strong>, Mixer\u2019i Xbox, Game Pass ve xCloud ile i\u00e7 i\u00e7e ge\u00e7iren ekosistemler yarat\u0131yor. 2017\u2019deki kurulu\u015fundan bu yana Mixer\u2019in kullan\u0131c\u0131 say\u0131s\u0131 30<\/strong> milyonu<\/strong> ge\u00e7ti. Her ay toplam i\u00e7erik izlenme say\u0131s\u0131 ise neredeyse 17 kat\u0131na \u00e7\u0131kt\u0131.\u00a0<\/p>\n

Kullan\u0131c\u0131lar\u0131n Twitch\u2019i terk etmesinin di\u011fer<\/strong> m\u00fcnasebetleri<\/strong> de var. Kimileri, platformu y\u00f6neten be\u015ferler taraf\u0131ndan g\u00f6rmezden gelindi\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Kimi kullan\u0131c\u0131lar, moderasyon kurallar\u0131ndan ve kararlar\u0131ndan mutlu de\u011fil. Ayr\u0131yeten rakip platformlar\u0131n, daha evvel yap\u0131lmam\u0131\u015f hay\u0131r<\/strong> aktiflikleri<\/strong>, nizaml\u0131 konuk al\u0131mlar\u0131 ve \u00f6teki projelere de yard\u0131mc\u0131 olaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/p>\n

Twitch h\u00e2l\u00e2 kesimin \u00f6nderi olsa da, Mixer, Facebook<\/strong> Gaming<\/strong>, YouTube Gaming ve Caffeine<\/strong> \u00fczere platformlarla rekabet edebilmek i\u00e7in \u00e7al\u0131\u015fmak zorunda.\u00a0<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Twitch, uzun bir m\u00fcddet boyunca canl\u0131 oyun streaming platformu olarak liderli\u011fi kimseye kapt\u0131rmam\u0131\u015ft\u0131. Amazon\u2019un platformu olan Twitch, ger\u00e7ek …<\/p>\n","protected":false},"author":1,"featured_media":14804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[3010,1750,1269,3011,1314],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/14803"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14803"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/14803\/revisions"}],"predecessor-version":[{"id":14805,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/14803\/revisions\/14805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/14804"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}