{"id":14264,"date":"2022-04-21T17:00:03","date_gmt":"2022-04-21T14:00:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=14264"},"modified":"2022-04-21T17:00:03","modified_gmt":"2022-04-21T14:00:03","slug":"googlea-arama-motoru-degil-reklam-motoru-suclamasi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=14264","title":{"rendered":"Google\u2019a \u201cArama Motoru De\u011fil Reklam Motoru\u201d Su\u00e7lamas\u0131"},"content":{"rendered":"

\u0130nternet ve bili\u015fim d\u00fcnyas\u0131n\u0131n en k\u0131ymetli markalar\u0131 ortas\u0131nda Google <\/strong>yer al\u0131yor. Amerikal\u0131 firman\u0131n tek hizmeti arama motoru hizmeti olmasa da sahip olduklar\u0131 imparatorlu\u011fu <\/strong>a\u015fa\u011f\u0131 \u00fcst bu hizmete bor\u00e7lular.<\/p>\n

Son devirde teknoloji firmalar\u0131n\u0131n s\u0131k s\u0131k ele\u015ftirilmelerine\u00a0<\/strong>al\u0131\u015fk\u0131n\u0131z. Art\u0131k de tenkitlerin amac\u0131nda Google <\/strong>yer al\u0131yor. BaseCamp <\/strong>CTO\u2019su DHH, att\u0131\u011f\u0131 tweette Google\u2019\u0131n art\u0131k reklam motoru <\/strong>oldu\u011funu s\u00f6yledi.\u00a0<\/p>\n

“Google bir reklam motoru”<\/b><\/p>\n

\u00a0\u201cGoogle art\u0131k bir arama motoru de\u011fil, bir reklam motoru. Bir \u015feyler bulmak i\u00e7in arama yapt\u0131\u011f\u0131n\u0131zda reklamlar dolu bir sayfayla kar\u015f\u0131l\u0131k veriyor. Bu o kadar g\u00fcl\u00fcn\u00e7 bi\u00e7imde kullan\u0131c\u0131 d\u00fc\u015fman\u0131 ki fakat bir monopoliniz varsa i\u015fe\u00a0yarar. Onlar\u0131. Mod\u00fcllere. Ay\u0131r\u0131n.\u201d<\/em><\/p>\n

DHH\u2019in <\/strong>a\u00e7\u0131klamalar\u0131 bu kadarla da kalmad\u0131. Daha sonra att\u0131\u011f\u0131 tweetler ve mentionlara verdi\u011fi kar\u015f\u0131l\u0131klarla da tezini desteklemeye devam etti. \u0130\u00e7lerinde en \u00e7ok dikkat \u00e7eken <\/strong>ise birinci g\u00f6nderinin akabinde ekledi\u011fi \u015fu tweet oldu:<\/p>\n

\u201cG\u00f6zetim kapitalizmi \u00e7a\u011f\u0131nda monopol istismar\u0131n\u0131n imgesi budur. Google, kullan\u0131c\u0131lar \u00fczerindeki bili\u015fsel fiyatlar\u0131 y\u00fckseltebiliyor zira pazar\u0131n ba\u015f k\u00f6\u015fesine kurulmu\u015flar. Bask\u0131n kurulu\u015f olmasalard\u0131 bu yapt\u0131klar\u0131 asla yanlar\u0131na kalmazd\u0131.\u201d<\/em><\/p>\n

Daha evvel de BaseCamp CEO\u2019su Jason Fried<\/strong>, att\u0131\u011f\u0131 tweetlerde sadece sayfan\u0131n en \u00fcst\u00fcnde \u00e7\u0131kabilmek i\u00e7in reklam almalar\u0131 gerekti\u011fini, aksi durumda birileri firmalar\u0131n\u0131 arad\u0131\u011f\u0131 vakit \u00fcst s\u0131ralarda reklam veren \u00f6b\u00fcr firmalar\u0131 g\u00f6rd\u00fcklerini s\u00f6yledi.\u00a0<\/p>\n

Google'a y\u00f6nelik birinci su\u00e7lama bu de\u011fil<\/b><\/p>\n

<\/p>\n

Asl\u0131nda son devirde Google ve inhisar <\/strong>olu\u015fturdu\u011fu tezleri \u00e7ok s\u0131k g\u00fcndeme geliyor. Son olarak \u00fclkemizde de Rekabet Heyeti<\/strong> Google aleyhinde bir karara imza atm\u0131\u015f, Google da bunun \u00fczerine T\u00fcrkiye\u2019de sat\u0131lacak Android ayg\u0131tlarda kendi uygulamalar\u0131n\u0131n kullan\u0131lmamas\u0131 karar\u0131 alm\u0131\u015ft\u0131.\u00a0<\/p>\n

Google, daha evvel de ABD\u2019de 50<\/strong> eyalet taraf\u0131ndan antitr\u00f6st incelemelerine do\u011fal tutulmu\u015ftu. Bilhassa 2007 <\/strong>y\u0131l\u0131nda DoubleClick\u2019in <\/strong>Google taraf\u0131ndan sat\u0131n al\u0131nmas\u0131, yetkililerin dikkatini Alphabet\u2019in firmas\u0131na \u00e7evirmi\u015fti. Bakal\u0131m Google bu su\u00e7lamalara kar\u015f\u0131l\u0131k verecek mi?<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

\u0130nternet ve bili\u015fim d\u00fcnyas\u0131n\u0131n en k\u0131ymetli markalar\u0131 ortas\u0131nda Google yer al\u0131yor. Amerikal\u0131 firman\u0131n tek hizmeti arama motoru hizmeti olmasa da …<\/p>\n","protected":false},"author":1,"featured_media":14265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[874,2358,1180],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/14264"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14264"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/14264\/revisions"}],"predecessor-version":[{"id":14266,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/14264\/revisions\/14266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/14265"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}