{"id":13565,"date":"2022-04-20T10:00:04","date_gmt":"2022-04-20T07:00:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=13565"},"modified":"2022-04-20T10:00:04","modified_gmt":"2022-04-20T07:00:04","slug":"facebook-reklamlarda-ayrimciliga-onlemeye-odaklanacak","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=13565","title":{"rendered":"Facebook, Reklamlarda Ayr\u0131mc\u0131l\u0131\u011fa \u00d6nlemeye Odaklanacak"},"content":{"rendered":"<p>Facebook; Amerikan Sivil \u00d6zg\u00fcrl\u00fckler Birli\u011fi ve sivil haklar savunucusu birka\u00e7 k\u00fcmeyle yapt\u0131\u011f\u0131 muahedenin bir gere\u011fi olarak, yay\u0131nlanan reklamlar\u0131n <strong>ayr\u0131mc\u0131 tavr\u0131n\u0131<\/strong> engellemek i\u00e7in ad\u0131mlar atmaya ba\u015flad\u0131.<\/p>\n<p>Facebook, bilhassa ABD\u2019de yay\u0131nlanan emlak, i\u015f ve banka s\u00fcre\u00e7leri ile ilgili reklamlar\u0131n gaye kitlesinin; <strong>ya\u015fa, cinsiyete, posta koduna yahut etnik k\u00f6kene<\/strong> nazaran <strong>belirlenemeyece\u011fini<\/strong> belirtti. Ayr\u0131yeten reklamlar, art\u0131k ama\u00e7 kitlelerini olu\u015ftururken bu \u00fczere di\u011fer ayr\u0131nt\u0131lar\u0131 da katiyen kullanamayacak.<\/p>\n<p><b>Facebook, reklamc\u0131lar i\u00e7in yeni bir devir ba\u015flat\u0131yor<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/32\/7d0c4fa4ac08a54f8ea9e65b92321e2729c80f10.jpeg\"\/><\/p>\n<p>Facebook reklam departman\u0131n\u0131n vekil lideri olan Graham Mudd, bu yeni ba\u015flat\u0131lan s\u00fcreci \u2018<strong>ayr\u0131mc\u0131l\u0131\u011f\u0131n \u00f6n\u00fcne ge\u00e7mek i\u00e7in at\u0131lan yeni bir ad\u0131m<\/strong>\u2019 olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klad\u0131. Facebook\u2019un bu s\u00fcre\u00e7te ger\u00e7ekle\u015ftirmeyi planlad\u0131\u011f\u0131 birinci gayesi; reklam platformuna getirdi\u011fi bu de\u011fi\u015fikli\u011fi Facebook \u0130sim Manager uygulamas\u0131n\u0131n \u00f6tesine ta\u015f\u0131mak. Bu da demek oluyor ki; yeni reklam platformuna <strong>Instagram<\/strong>\u2019\u0131n reklam platformu ve Facebook sayfalar\u0131nda yer alan reklam olu\u015fturma se\u00e7enekleri de dahil olacak.<\/p>\n<p>Yeni sistemde; \u015fayet bir k\u00fcme yahut \u015firket Facebook\u2019a yahut eklenilmesi planlanan \u00f6b\u00fcr platformlarda (\u00f6rne\u011fin\u00a0Instagram) reklam payla\u015f\u0131rsa, otomatik olarak bir <strong>ar\u015fiv<\/strong> olu\u015fturulacak. Yay\u0131nlad\u0131klar\u0131 reklam\u0131n durumunu ve ald\u0131klar\u0131 yans\u0131y\u0131 merak eden reklam sahipleri, bu ar\u015fivlerden faydalanarak tahlil yapabilecekler. Facebook platformundaki bu de\u011fi\u015fiklik,<strong> 4 Aral\u0131k<\/strong> tarihinden itibaren ge\u00e7erli olacak. \u00a0<\/p>\n<p><b>Facebook, bu yeni sistemi ayr\u0131mc\u0131l\u0131\u011fa kar\u015f\u0131 verilen sava\u015fta bir ad\u0131m olarak g\u00f6r\u00fcyor\u00a0<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/32\/8856ad514f943a1772af241eed7feb1b15f8b454.jpeg\"\/><\/p>\n<p>Graham Mudd, yapt\u0131\u011f\u0131 a\u00e7\u0131klamalara\u00a0<em>\u201cBuna ek olarak Facebook, reklam sahiplerinin<strong> yeni kurallara ahenk sa\u011flamas\u0131nda<\/strong> da yard\u0131mc\u0131 oluyor\u201d<\/em> diye devam etti. Bu yolu ayr\u0131mc\u0131l\u0131\u011fa kar\u015f\u0131 verilen sava\u015fta bir ad\u0131m olarak g\u00f6ren Graham Mudd, t\u0131pk\u0131 vakitte <strong>ticarete olan yakla\u015f\u0131m\u0131n ger\u00e7ek olan\u0131n\u0131n<\/strong> da bu oldu\u011fu kan\u0131s\u0131nda. Ayr\u0131yeten Mudd, reklamlara ya\u015f ve cinsiyete nazaran ama\u00e7 kitlesi belirlemenin; ayr\u0131mc\u0131l\u0131\u011f\u0131n bir kesimi olmadan ger\u00e7ekle\u015ftirmenin tesirli ve yasal teknikleri oldu\u011fundan da bahsetti.<\/p>\n<p>Son olarak Mudd, reklam \u015firketlerinin Facebook platformundaki bu yeni s\u0131n\u0131rlamalara ve nizama <strong>ahenk sa\u011flamalar\u0131 gerekti\u011fini<\/strong>\u00a0belirtti.\u00a0<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook; Amerikan Sivil \u00d6zg\u00fcrl\u00fckler Birli\u011fi ve sivil haklar savunucusu birka\u00e7 k\u00fcmeyle yapt\u0131\u011f\u0131 muahedenin bir gere\u011fi olarak, yay\u0131nlanan &#8230;<\/p>\n","protected":false},"author":1,"featured_media":13566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[1590,942,2469,1180],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/13565"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13565"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/13565\/revisions"}],"predecessor-version":[{"id":13567,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/13565\/revisions\/13567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/13566"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}