{"id":13367,"date":"2022-04-20T01:12:04","date_gmt":"2022-04-19T22:12:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=13367"},"modified":"2022-04-20T01:12:04","modified_gmt":"2022-04-19T22:12:04","slug":"googlei-alt-etmeyi-basaran-tek-arama-motoru-seznam","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=13367","title":{"rendered":"Google&#8217;\u0131 Alt Etmeyi Ba\u015faran Tek Arama Motoru: Seznam"},"content":{"rendered":"<p>Seznam, 1996 y\u0131l\u0131nda <strong>Ivo Luka\u010dovi\u010d <\/strong>taraf\u0131ndan yakla\u015f\u0131k 50.000 \u00c7ek korunas\u0131 (yakla\u015f\u0131k 2.200 dolar) yat\u0131r\u0131mla o zamanki ismi \u00c7ek Cumhuriyeti olan \u00c7ekya\u2019n\u0131n birinci internet portal\u0131 olarak kuruldu. Piyasaya s\u00fcr\u00fcld\u00fc\u011f\u00fc birinci y\u0131llarda \u00fclkenin en tan\u0131nan internet sitelerini ve g\u00fcn\u00fcn de\u011ferli haberlerini listeleyen <strong>Seznam<\/strong>, k\u0131sa m\u00fcddette \u00c7ekya\u2019y\u0131 tesiri alt\u0131na ald\u0131.<\/p>\n<p>Bu, Larry Page ve Sergey Brin\u2019in Palo Alto\u2019da<strong> Google<\/strong>\u2019\u0131 kurmas\u0131ndan iki y\u0131l \u00f6nceydi. 1998 y\u0131l\u0131nda faaliyete ge\u00e7en ABD\u2019li \u015firket, birinci 10 y\u0131l\u0131nda <strong>global arama pazar\u0131n\u0131<\/strong> tam manas\u0131yla domine etti; lakin Seznam\u2019\u0131n ba\u015far\u0131l\u0131 i\u015f modeli, onu piyasadaki ender oyunculardan biri yapt\u0131. Seznam ayr\u0131yeten bu m\u00fcddet zarf\u0131nda haritalar, e-posta ve fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131 \u00fczere fiyats\u0131z hizmetler de geli\u015ftirdi.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/32\/72713342da961aa92adc31174547aa65c7cc7994.jpeg\"\/><\/p>\n<p>Google, takvim yapraklar\u0131 2008 y\u0131l\u0131n\u0131 g\u00f6sterdi\u011finde <strong>Avrupa Ekonomik Alan\u0131 (EEA<\/strong>) i\u00e7indeki 31 \u00fclkenin 30\u2019unda pazar \u00f6nderi oldu. Tek istisna hangi \u00fclkeydi dersiniz? Evet, yanl\u0131\u015fs\u0131z bildiniz, \u00c7ekya.<\/p>\n<p>Lakin \u00c7ek arama motoru, <strong>Google<\/strong>\u2019\u0131n devasa g\u00fcc\u00fcne s\u0131rf \u00fc\u00e7 sene daha dayanabildi. EEA, Amerikal\u0131 internet devinin 2011\u2019de Seznam\u2019\u0131 koltu\u011fundan etti\u011fini a\u00e7\u0131klad\u0131. Dijital pazarlama ajans\u0131 Evisions\u2019\u0131n son datalar\u0131, Google\u2019\u0131n \u00c7ekya pazar\u0131ndaki hissesini 2018\u2019in sonunda <strong>y\u00fczde 74<\/strong>\u2019e \u00e7\u0131kard\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu, Seznam\u2019\u0131n sahip oldu\u011fu <strong>y\u00fczde 26<\/strong>\u2019l\u0131k pazar hissesinin neredeyse \u00fc\u00e7 kat\u0131.<\/p>\n<p>\u00c7ek \u015firketin kendi meskeninde ald\u0131\u011f\u0131 ma\u011flubiyet, Google ile arama pazar\u0131nda rekabet etmenin ne kadar imkans\u0131z hale geldi\u011fini g\u00f6steriyor. Eski Seznam CEO&#39;su Michal Feix, Seznam&#39;\u0131n 2010 y\u0131l\u0131na kadar Google\u2019a \u00c7ekya\u2019da \u00fcst\u00fcnl\u00fck sa\u011flad\u0131\u011f\u0131n\u0131; lakin o tarihten sonra <strong>arama trafi\u011finin masa\u00fcst\u00fcnden mobile <\/strong>kayd\u0131\u011f\u0131na dikkat \u00e7ekiyor. Bu de\u011fi\u015fimin alt\u0131nda yatan temel fakt\u00f6r ise <strong>Android <\/strong>tabanl\u0131 telefonlara evvelce y\u00fckl\u00fc olan gelen Google uygulamas\u0131 oldu.\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/32\/895cde502b73bb10b2b0f87af28107fdab7c922b.jpeg\"\/><\/p>\n<p>Google \u00e7at\u0131s\u0131 alt\u0131ndaki hizmetlerin evvelden konseyi oldu\u011fu ak\u0131ll\u0131 telefonlarla birlikte arama al\u0131\u015fkanl\u0131klar\u0131n\u0131n radikal bir bi\u00e7imde de\u011fi\u015fti\u011fini s\u00f6z eden Feix,<em> \u201cBu Seznam i\u00e7in \u00e7ok karma\u015f\u0131k bir s\u0131k\u0131nt\u0131yd\u0131. O andan itibaren kullan\u0131c\u0131lar\u0131n bizim radar\u0131m\u0131zdan kaybolmaya ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck\u201d<\/em> dedi.<\/p>\n<p>Google ayr\u0131yeten Android ayg\u0131t \u00fcreticilerinin arama uygulamas\u0131n\u0131 ve Chrome taray\u0131c\u0131s\u0131n\u0131 evvelden y\u00fcklemesini istedi. \u015eirket b\u00f6ylelikle, pazardaki k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u00f6b\u00fcr \u015firketlerin ya\u015famas\u0131n\u0131 \u00e7ok daha s\u0131k\u0131nt\u0131 bir hale getirdi. Keza Seznam da, <strong>Android uygulamalar\u0131<\/strong> arac\u0131l\u0131\u011f\u0131yla pazar\u0131 tekelle\u015ftirdi\u011fini s\u00f6yledi\u011fi Google\u2019\u0131 AB\u2019ye \u015fikayet etmi\u015fti. Bu durumu g\u00f6z \u00f6n\u00fcne alan Avrupa Komitesi, Temmuz 2018\u2019de Google\u2019a pazardaki hakim pozisyonunu berbata kulland\u0131\u011f\u0131 gerek\u00e7esiyle <strong>4,7 milyar dolarl\u0131k <\/strong>rekor bir ceza verdi.\u00a0<\/p>\n<p>Elbette bu ve bunun \u00fczere para cezalar\u0131, Google\u2019\u0131n arama motoru pazar\u0131ndaki bask\u0131nl\u0131\u011f\u0131n\u0131 korumak i\u00e7in b\u00fcy\u00fck harcamalar yapmas\u0131n\u0131 engellemiyor. Google\u2019\u0131n \u00e7at\u0131 \u015firketi <strong>Alphabet<\/strong>, arama hizmetlerindeki i\u015f ortaklar\u0131na Gmail ve YouTube \u00fczere \u00f6teki hizmetlerinden elde etti\u011fi gelirlerin y\u00fczde 13,6\u2019s\u0131 kadar \u00f6deme yapm\u0131\u015ft\u0131. Bu ortaklar ortas\u0131nda ta\u015f\u0131nabilir operat\u00f6rler, yaz\u0131l\u0131m geli\u015ftiriciler ve ayg\u0131t \u00fcreticileri bulunuyor. ABD\u2019li teknoloji devi, Google\u2019\u0131n <strong>iPhone\u2019da varsay\u0131lan arama motoru <\/strong>olabilmesi i\u00e7in 2018 y\u0131l\u0131nda Apple\u2019a tam <strong>9,4 milyar dolar<\/strong> \u00f6deme yapm\u0131\u015ft\u0131.\u00a0<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Seznam, 1996 y\u0131l\u0131nda Ivo Luka\u010dovi\u010d taraf\u0131ndan yakla\u015f\u0131k 50.000 \u00c7ek korunas\u0131 (yakla\u015f\u0131k 2.200 dolar) yat\u0131r\u0131mla o zamanki ismi \u00c7ek Cumhuriyeti olan &#8230;<\/p>\n","protected":false},"author":1,"featured_media":13368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[1086,2691,874,1013,946],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/13367"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13367"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/13367\/revisions"}],"predecessor-version":[{"id":13369,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/13367\/revisions\/13369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/13368"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}