{"id":12758,"date":"2022-04-18T20:36:08","date_gmt":"2022-04-18T17:36:08","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=12758"},"modified":"2022-04-18T20:36:08","modified_gmt":"2022-04-18T17:36:08","slug":"googlein-arama-sonuclarinda-yaptigi-manipulasyon","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=12758","title":{"rendered":"Google\u2019\u0131n Arama Sonu\u00e7lar\u0131nda Yapt\u0131\u011f\u0131 Manip\u00fclasyon"},"content":{"rendered":"<p>Son devirde ABD\u2019de yasa yap\u0131c\u0131lar\u0131n maksad\u0131nda internet devleri var. \u015eimdiye kadar \u00e7ok da fazla <strong>denetlenmeyen <\/strong>firmalar, birer iki\u015fer antitr\u00f6st soru\u015fturmas\u0131na giriyor. Bu firmalar\u0131n sonuncusu\u00a0Google oldu. Ara\u015ft\u0131rman\u0131n sonu\u00e7larysa\u00a0olduk\u00e7a enteresan.<\/p>\n<p>Birinci olarak reklamlar\u0131 inceleyen yetkililer, daha sonra perde gerisinde Google\u2019\u0131n <strong>arama motorunun <\/strong>nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 incelemeye ba\u015flad\u0131. Google,\u00a0sonu\u00e7lara m\u00fcdahale etmedi\u011fini s\u00f6ylese de durum \u00e7ok daha farkl\u0131 \u00fczere g\u00f6r\u00fcn\u00fcyor.<\/p>\n<p><b>B\u00fcy\u00fck firmalar daha da \u00f6ne \u00e7\u0131kart\u0131l\u0131yor<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/29\/342d0864ccc40f99b88e749dc516581a2d67880c.jpeg\"\/><\/p>\n<p><strong>ABD\u2019li<\/strong> dev arama motoru, perde ard\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fc sistemle b\u00fcy\u00fck i\u015fletmeleri k\u00fc\u00e7\u00fck i\u015fletmelere kar\u015f\u0131 \u00f6ne \u00e7\u0131karmakla su\u00e7lan\u0131yor. T<strong>he Wall Street Journal<\/strong>\u2019da\u00a0yay\u0131nlanan bir makaleye ve <strong>100<\/strong>\u2019den fazla r\u00f6portaja nazaran firma, manip\u00fclasyonda beklenenden \u00f6teye ge\u00e7iyor. Sa\u011f g\u00f6r\u00fc\u015fl\u00fc ele\u015ftirmenler, firman\u0131n sol e\u011filimli g\u00f6r\u00fc\u015f\u00fcn\u00fcn arama sonu\u00e7lar\u0131n\u0131 etkiledi\u011fine ve k\u00fc\u00e7\u00fck i\u015fletmeleri de <strong>eBay <\/strong>ve <strong>Amazon <\/strong>\u00fczere devlerin ard\u0131nda b\u0131rakt\u0131\u011f\u0131na dair tezlerde bulunuyor.\u00a0<\/p>\n<p>Google, kendi siyasetlerinde \u201c<em>arama sonu\u00e7lar\u0131nda listelemelerin yap\u0131lmas\u0131 ve kriterler olu\u015fturulmas\u0131 i\u00e7in insan k\u00fcrat\u00f6r kullanmad\u0131\u011f\u0131n\u0131<\/em>\u201d s\u00f6ylerken, <strong>WSJ <\/strong>ise tam aksini tez ediyor. Gazetenin kaynaklar\u0131na nazaran Google, ana partnerlerine avantaj sa\u011flayacak halde <strong>m\u00fcdahalelerde <\/strong>bulunuyor. Bunlar da genelde b\u00fcy\u00fck kurulu\u015flar oluyor.\u00a0<\/p>\n<p><b>Ara\u015ft\u0131rmada elde edilen ba\u015fka bulgular ise \u015fu halde:\u00a0<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/29\/d2ced5337c4b06e57660960b2208787f2dd85c4f.jpeg\"\/><\/p>\n<ul>\n<li>Otomatik tamamlama, \u00f6teki arama motorlar\u0131ndaki sistemin bilakis &#39;<strong>temizlenmi\u015f<\/strong>&#39; sonu\u00e7lar veriyor.\u00a0<\/li>\n<li>Google m\u00fchendisleri vakit zaman aram ile ilgili bilgileri <strong>manip\u00fcle <\/strong>ederek Google bilgi panellerine o formda giriyor.\u00a0<\/li>\n<li>Ayr\u0131yeten 2000\u2019lerin ba\u015f\u0131nda <strong>Larry Page <\/strong>ve Sergey Brin\u2019in nefret s\u00f6ylemi ve spam i\u00e7erikleri nas\u0131l ele alacaklar\u0131 konusunda g\u00f6r\u00fc\u015f ayr\u0131l\u0131\u011f\u0131 ya\u015fad\u0131\u011f\u0131 konu\u015fuluyor. <strong>Brin <\/strong>bu telaffuzlar\u0131 de aramalara dahil etmeyi ve Yahudi tersi i\u00e7eriklere de yer vermeyi d\u00fc\u015f\u00fcn\u00fcrken Page\u2019in ise firmay\u0131 &#39;kendi yoluyla&#39;\u00a0y\u00f6netece\u011fini s\u00f6yledi\u011fi konu\u015fuluyor.\u00a0<\/li>\n<\/ul>\n<p>Google bu makale ile ilgili bir a\u00e7\u0131klama yay\u0131nlarken, eski ve eksik bilgilerden yola \u00e7\u0131k\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yledi\u011fi makalenin g\u00fcn\u00fcm\u00fcz\u00fc yans\u0131tmad\u0131\u011f\u0131n\u0131 ve ayr\u0131yeten Arama \u00f6zelli\u011fi hakk\u0131nda <strong>yanl\u0131\u015f\/hatal\u0131 bilgi<\/strong> verdi\u011fini s\u00f6z etti. Bu husus daha uzun m\u00fchlet tart\u0131\u015f\u0131lacak \u00fczere dursa da <strong>Google<\/strong>, soru\u015fturmadan hi\u00e7 de huzursuz \u00fczere g\u00f6r\u00fcnm\u00fcyor.\u00a0<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Son devirde ABD\u2019de yasa yap\u0131c\u0131lar\u0131n maksad\u0131nda internet devleri var. \u015eimdiye kadar \u00e7ok da fazla denetlenmeyen firmalar, birer iki\u015fer antitr\u00f6st &#8230;<\/p>\n","protected":false},"author":1,"featured_media":12759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[1086,874],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/12758"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12758"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/12758\/revisions"}],"predecessor-version":[{"id":12760,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/12758\/revisions\/12760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/12759"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}