{"id":12665,"date":"2022-04-18T16:12:03","date_gmt":"2022-04-18T13:12:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=12665"},"modified":"2022-04-18T16:12:03","modified_gmt":"2022-04-18T13:12:03","slug":"tiktokta-toplumsal-ticaret-periyodu-basliyor","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=12665","title":{"rendered":"TikTok&#8217;ta Toplumsal Ticaret Periyodu Ba\u015fl\u0131yor"},"content":{"rendered":"<p>D\u00fcnya \u00e7ap\u0131nda 1 milyardan fazla indirilen g\u00f6r\u00fcnt\u00fc payla\u015f\u0131m uygulamas\u0131 <strong>TikTok<\/strong>, hem gelir hem de kullan\u0131c\u0131 say\u0131s\u0131 manas\u0131nda inan\u0131lmaz bir d\u00fczeyde. Son periyoda damga vuran toplumsal medya platformu, bilhassa influencer\u2019lar\u0131 ve e-ticaretle u\u011fra\u015fan insanlar\u0131 bir epey memnun edecek birtak\u0131m yeniliklerle kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131.\u00a0<\/p>\n<p>\u00c7inli teknoloji devi <strong>ByteDance <\/strong>taraf\u0131ndan geli\u015ftirilen TikTok, bundan sonra kullan\u0131c\u0131lara,\u00a0profillerine<strong> e-ticaret sitelerindeki<\/strong> sat\u0131\u015f kanallar\u0131n\u0131n ili\u015fkilerini eklemelerine imkan tan\u0131yacak. \u015eirket ayr\u0131yeten yay\u0131nc\u0131lara, izleyicilerini al\u0131\u015fveri\u015f sitelerine kolayl\u0131kla y\u00f6nlendirme imkan\u0131 da sa\u011flayacak.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/29\/30920e91cd22d820adef1921c6e0ffb04d47f8c4.jpeg\"\/><\/p>\n<p>Hususa ait a\u00e7\u0131klamalarda bulunan ByteDance s\u00f6zc\u00fcs\u00fc, TikTok\u2019un d\u00fcnyan\u0131n en pahal\u0131 te\u015febb\u00fcslerinden biri oldu\u011funu s\u00f6yleyerek, <em>\u201cKullan\u0131c\u0131lar\u0131m\u0131z\u0131n uygulama tecr\u00fcbesini geli\u015ftirmek i\u00e7in her vakit yeni yollar deniyoruz. Ge\u00e7mi\u015fte oldu\u011fu \u00fczere bug\u00fcn de, toplulu\u011fumuzdaki yarat\u0131c\u0131 ruhu \u00f6ne \u00e7\u0131karmaya odaklan\u0131yoruz\u201d<\/em> tabirlerini kulland\u0131.<\/p>\n<p>TikTok\u2019un <strong>toplumsal ticaret \u00f6zellikleri<\/strong>, birinci evvel \u00c7in\u2019in en ba\u015far\u0131l\u0131 start-up\u2019lar\u0131ndan Uplab&#39;\u0131n kurucusu Fabian Bern taraf\u0131ndan tespit edildi. Bern, per\u015fembe g\u00fcn\u00fc ferd\u00ee Twitter hesab\u0131ndan yapt\u0131\u011f\u0131 payla\u015f\u0131mda, \u00f6zelli\u011fin nas\u0131l kullan\u0131ld\u0131\u011f\u0131na dair bir ekran kayd\u0131 yay\u0131nlad\u0131. G\u00f6r\u00fcnt\u00fcde, TikTok&#39;un kullan\u0131c\u0131lar\u0131n profillerine bir ili\u015fki eklemelerine m\u00fcsaade verdi\u011fini g\u00f6r\u00fcyoruz.\u00a0<\/p>\n<p><p>Bir milyardan fazla kullan\u0131c\u0131ya mesken sahipli\u011fi yapan <strong>TikTok<\/strong>, al\u0131\u015fveri\u015f \u00f6zelliklerini geni\u015f kitlelere kabul ettirdi\u011fi takdirde, <strong>e-ticaretin <\/strong>yeni cazibe merkezlerinden biri olabilir. TikTok&#39;un en b\u00fcy\u00fck pazarlar\u0131ndan biri olan \u00c7in, G\u00fcneydo\u011fu Asya ve Hindistan \u00fczere bir\u00e7ok \u00fclkede, <strong>toplumsal ticaret <\/strong>giderek daha tan\u0131nan bir hale geliyor ve <strong>Amazon <\/strong>\u00fczere \u201cgeleneksel\u201d e-ticaret oyuncular\u0131na meydan okuyor.<\/p>\n<p>TikTok&#39;un yeni \u00f6zelli\u011fi, en b\u00fcy\u00fck rakibi <strong>Instagram<\/strong>\u2019\u0131n <strong>be\u011fenileri gizlemeye ba\u015flad\u0131\u011f\u0131<\/strong> bir devirde geldi. <strong>Facebook <\/strong>\u00e7at\u0131s\u0131 alt\u0131ndaki platformun bu karar\u0131, influencer\u2019larla yapt\u0131\u011f\u0131 i\u015f birliklerinde eri\u015fim oran\u0131n\u0131 g\u00f6zeten reklamverenleri \u015fad etmemi\u015fti. Platformda toplumsal ticaret devrini ba\u015flatan TikTok, yeni \u00f6zellikleriyle kendi taraf\u0131na daha fazla reklamveren \u00e7ekmeyi hedefliyor.\u00a0<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya \u00e7ap\u0131nda 1 milyardan fazla indirilen g\u00f6r\u00fcnt\u00fc payla\u015f\u0131m uygulamas\u0131 TikTok, hem gelir hem de kullan\u0131c\u0131 say\u0131s\u0131 manas\u0131nda inan\u0131lmaz bir d\u00fczeyde &#8230;<\/p>\n","protected":false},"author":1,"featured_media":12666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[2658],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/12665"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12665"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/12665\/revisions"}],"predecessor-version":[{"id":12667,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/12665\/revisions\/12667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/12666"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}