{"id":10619,"date":"2022-04-14T19:06:04","date_gmt":"2022-04-14T16:06:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=10619"},"modified":"2022-04-14T19:06:04","modified_gmt":"2022-04-14T16:06:04","slug":"microsoft-neden-ninjaya-milyonlarca-dolar-odedi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=10619","title":{"rendered":"Microsoft, Neden Ninja’ya Milyonlarca Dolar \u00d6dedi?"},"content":{"rendered":"

Tyler \u2018Ninja\u2019 Blevins, a\u011fustos ay\u0131nda yapt\u0131\u011f\u0131 uydurma bas\u0131n toplant\u0131s\u0131nda Amazon\u2019un sahibi oldu\u011fu Twitch\u2019ten Microsoft\u2019un sahibi oldu\u011fu Mixer\u2019e ge\u00e7me niyetinde oldu\u011funu duyurmu\u015ftu. Ninja, \u201cBir\u00e7o\u011funuza \u015fa\u015f\u0131rtan gelece\u011fini biliyorum fakat bug\u00fcnden itibaren Mixer\u2019e \u00f6zel yay\u0131nlar yapaca\u011f\u0131m\u201d<\/em> demi\u015fti.<\/p>\n

Al\u0131\u015f\u0131lm\u0131\u015f bahsedilen ki\u015fi on binlerce izleyicisinin kar\u015f\u0131s\u0131nda Fortnite oynayarak her ay y\u00fcz binlerce dolar kazanan ve EA\u2019in Apex Legends oyununu yaln\u0131zca bir g\u00fcn oynamas\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda 1 milyon dolar ald\u0131\u011f\u0131 arg\u00fcman edilen bir yay\u0131nc\u0131 olunca yap\u0131lan bu ge\u00e7i\u015f epeyce ses getirmi\u015fti.<\/p>\n

Ortada d\u00f6nenen say\u0131lar bu kadar b\u00fcy\u00fck olunca Microsoft\u2019un Blevins\u2019in yaln\u0131zca kendisine \u00f6zel yay\u0131nlar yapmas\u0131 i\u00e7in milyonlarca dolar \u00f6dedi\u011fini d\u00fc\u015f\u00fcnmek hayli kolayla\u015f\u0131yor. Lakin say\u0131lar ne Microsoft, ne Blevins ne de Blevins\u2019in e\u015fi Jessica Blevins taraf\u0131ndan a\u00e7\u0131klanmad\u0131. Hasebiyle kesin bir \u015fey s\u00f6ylemek pek m\u00fcmk\u00fcn de\u011fil.<\/p>\n

Blevins ve etraf\u0131nda kurulan strateji<\/strong><\/b><\/p>\n

<\/strong><\/p>\n

Joost van Dreunen, Business Insider\u2019a verdi\u011fi r\u00f6portajda \u201cTyler Blevins\u2019in toplad\u0131\u011f\u0131 seyirici \u00f6l\u00e7\u00fcs\u00fc ve harcanan para kelam konusu oldu\u011funda i\u015fler orans\u0131zla\u015f\u0131yor. Microsoft, 10 milyon ya da 20 milyon \u00f6demi\u015ftir demek m\u00fcmk\u00fcn de\u011fil. Her ikisi de olabilir.\u201d<\/em> dedi.<\/p>\n

\u00d6denen para, bahsedilen \u00f6l\u00e7\u00fclerden fazla ya da az olabilir. Kesin olan bir \u015fey varsa o da \u00f6l\u00e7\u00fcn\u00fcn epeyce y\u00fcksek oldu\u011fu. Microsoft\u2019un buradan beklentisi ise \u00f6dedi\u011fi \u00f6l\u00e7\u00fcs\u00fc vakitle kar\u015f\u0131lamak.<\/p>\n

Ka\u011f\u0131t \u00fczerinde bak\u0131ld\u0131\u011f\u0131nda muahedenin epey a\u00e7\u0131k oldu\u011fu, Microsoft\u2019un, en tan\u0131nan oyun yay\u0131nc\u0131s\u0131n\u0131n yaln\u0131zca kendi platformu olan Mixer\u2019e \u00f6zel yay\u0131n yapmas\u0131 i\u00e7in \u00f6deme yapt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Ger\u00e7ekte ise Microsoft, Mixer\u2019in k\u0131ymetini art\u0131racak ve g\u00f6zleri \u015firketin oyun platformuna \u00e7evirecek hayli de\u011ferli bir \u2018influencer\u2019\u0131 kilitliyor.<\/p>\n

Van Dreunen bu mevzuyla ilgili olarak \u201c\u0130nteraktif i\u00e7erik ve c\u00fcmb\u00fc\u015f etraf\u0131ndaki daha geni\u015f bir strateji i\u00e7in epeyce kilit bir isim. Bu ba\u011flamda \u00fcnl\u00fc bir oyuncuya sahip olmak hayli mant\u0131kl\u0131 de\u011fil mi? Yani ans\u0131z\u0131n \u00f6denen paradan \u00e7ok daha k\u0131ymetli oluyor\u201d<\/em> dedi.<\/p>\n

Blevins\u2019in ile yap\u0131lan \u00f6zel mutabakat\u0131n epeyce de\u011ferliye m\u00e2l oldu\u011fu muhtemelen yanl\u0131\u015fs\u0131z ama bu, daha b\u00fcy\u00fck bir stratejinin bir mod\u00fcl\u00fc. Blevins, yaln\u0131zca Mixer\u2019e ilgi getirmiyor kendisi ayr\u0131yeten bir ku\u015fa\u011fa Microsoft\u2019un oyun platformlar\u0131 olan Mixer, Xbox ve Windows 10\u2019u sevdirmeye \u00e7al\u0131\u015f\u0131yor<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Tyler \u2018Ninja\u2019 Blevins, a\u011fustos ay\u0131nda yapt\u0131\u011f\u0131 uydurma bas\u0131n toplant\u0131s\u0131nda Amazon\u2019un sahibi oldu\u011fu Twitch\u2019ten Microsoft\u2019un sahibi oldu\u011fu Mixer\u2019e …<\/p>\n","protected":false},"author":1,"featured_media":10620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[920,890],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/10619"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10619"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/10619\/revisions"}],"predecessor-version":[{"id":10621,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/10619\/revisions\/10621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/10620"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}