{"id":10019,"date":"2022-04-13T16:30:03","date_gmt":"2022-04-13T13:30:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=10019"},"modified":"2022-04-13T16:30:03","modified_gmt":"2022-04-13T13:30:03","slug":"googlea-hic-guvenmemeniz-gerektigini-gosteren-arastirma","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=10019","title":{"rendered":"Google\u2019a Hi\u00e7 G\u00fcvenmemeniz Gerekti\u011fini G\u00f6steren Ara\u015ft\u0131rma"},"content":{"rendered":"

Birisi ortaya s\u00f6ylenti atar ya da halk ortas\u0131ndaki tabiriyle \u201cdestekli sallarsa\u201d be\u015ferler buna inanabilir. \u0130nanan be\u015ferler, i\u015fin do\u011frusunu merak eder ve ara\u015ft\u0131r\u0131rsa olay\u0131n palavra oldu\u011fu anlayabilir. Evvelce \u00e7ok u\u011fra\u015f gerektirse de \u015fimdilerde her \u015feyin do\u011frusunu Google\u2019dan \u00f6\u011freniyoruz. Yani en az\u0131ndan \u00e7o\u011fumuz Google arama sonu\u00e7lar\u0131n\u0131n<\/strong> bize do\u011fruyu g\u00f6sterdi\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz.\u00a0<\/p>\n

G\u00f6stermiyor. Yeni bir ara\u015ft\u0131rmaya nazaran Google, ge\u00e7ersiz haber sitelerine, hatta nerede kuruldu\u011fu bile a\u015fik\u00e2r olmayan, tek emeli palavra haber yaymak olan sitelere reklam verme f\u0131rsat\u0131 sunuyor. Bu siteler palavra haberlerin bulundu\u011fu i\u00e7eriklerini para kar\u015f\u0131l\u0131\u011f\u0131nda Google\u2019da daha \u00e7ok insan\u0131n<\/strong> kar\u015f\u0131s\u0131na \u00e7\u0131kart\u0131yor.\u00a0<\/p>\n

<\/p>\n

K\u00e2r emeli g\u00fctmeyen bir ara\u015ft\u0131rma kurulu\u015fu olan K\u00fcresel Disinformation Index, ge\u00e7ti\u011fimiz pazar g\u00fcn\u00fcn k\u0131ymetli bir ara\u015ft\u0131rma yay\u0131nlad\u0131. Yakla\u015f\u0131k 1.700 siteyi <\/strong>tahlil eden kurulu\u015f, bu sitelerin %70\u2019inin<\/strong> Google\u2019\u0131n \u201cprogramatik reklam\u201d teknolojisinden faydaland\u0131\u011f\u0131n\u0131 ortaya koydu.\u00a0<\/p>\n

Google\u2019\u0131 bile kand\u0131ran palavra haber siteleri:<\/b><\/p>\n

<\/p>\n

Palavra haberlerin yay\u0131ld\u0131\u011f\u0131 sitelerin kimi ortak taraflar\u0131 var. \u00d6rne\u011fin kocaman puntolarla yaz\u0131lan man\u015fetler, i\u00e7eri\u011fe t\u0131klad\u0131\u011f\u0131n\u0131zda olay\u0131 bir t\u00fcrl\u00fc anlatmayan yaz\u0131lar, gazetecilikten uzak metinler, t\u0131k tuza\u011f\u0131<\/strong> ba\u015fl\u0131klar, ara\u015ft\u0131rmadan yaz\u0131lm\u0131\u015f metinler\u2026<\/p>\n

Bu sitelerin kimileri, Facebook ve Twitter \u00fczere servislerde insanlar\u0131n alg\u0131lar\u0131n\u0131 de\u011fi\u015ftirmek i\u00e7in b\u00fcy\u00fck rol oynuyorlar. Botlar\u0131n payla\u015ft\u0131\u011f\u0131 palavra haberlerle 20 \u00fclkede se\u00e7im sonu\u00e7lar\u0131n\u0131 de\u011fi\u015ftiren Cambridge Analytica<\/strong> \u00fczere \u015firketlerin oldu\u011fu \u00e7a\u011fday\u0131z. \u0130\u015fin Google taraf\u0131 ise yap\u0131lan bu ara\u015ft\u0131rma ile ayd\u0131nlan\u0131yor.\u00a0<\/p>\n

Kelam konusu siteler, \u00e7\u00f6pten bile daha \u00e7\u00f6p i\u00e7eriklerde \u00fcnl\u00fc markalar\u0131n isimlerini ge\u00e7iriyorlar. Metinlerde \u201cAudi\u201d ya da ABD\u2019de bir operat\u00f6r firmas\u0131 olan \u201cSprint\u201d gibi\u2026 Daha evvel Google\u2019da bu s\u00f6zlerle ba\u011fl\u0131 arama yapanlar\u0131n kar\u015f\u0131s\u0131na, kelam konusu i\u00e7eriklerin \u00e7\u0131kmas\u0131 sa\u011flan\u0131yor. Buna da programatik reklamc\u0131l\u0131k<\/strong> ismi veriliyor.<\/p>\n

<\/p>\n

Bir sitenin programatik reklamlardan faydalanmas\u0131 ise \u00e7ok kolay. Google\u2019\u0131n reklamc\u0131l\u0131k a\u011f\u0131na dahil olup \u00f6demeyi yapman\u0131z k\u00e2fi. Ondan sonra \u00e7ok kullan\u0131lan anahtar s\u00f6zlerin bulundu\u011fu palavra haberler haz\u0131rlay\u0131n e o s\u00f6zlerle ilgilenen kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131n\u2026 Google da para kazanmaya <\/strong>devam etsin.\u00a0<\/p>\n

Ara\u015ft\u0131rmaya dahil edilen sitelerin hepsi Birle\u015fik Krall\u0131k\u2019a y\u00f6nelik yay\u0131n yapsa da %70\u2019i programatik reklamlardan faydalanan palavra haber sitesi. Bu durum, medya otoritesinin ve ger\u00e7ek gazetecili\u011fin daha zay\u0131f<\/strong> oldu\u011fu \u00fclkelerde \u00e7ok daha y\u00fcksek oranlara ula\u015fabiliyor.\u00a0<\/p>\n

K\u00fcresel Disinformation Index Y\u00f6neticisi Craig Fagan, “Markalar i\u00e7in de riskli i\u00e7erikler var. Dezenformasyon, t\u0131pk\u0131 pornografi \u00fczere riskli bir i\u00e7erik.\u201d<\/em> a\u00e7\u0131klamas\u0131nda bulunuyor.\u00a0<\/p>\n

Dijital reklam b\u00f6l\u00fcm\u00fcn\u00fcn pahas\u0131 330 milyar dolara<\/em> ula\u015ft\u0131. Para s\u0131cak, bilgi kirli, konu\u015fan yok:<\/b><\/p>\n

<\/p>\n

Craig Fagan, Google\u2019\u0131n d\u00fcnyan\u0131n en b\u00fcy\u00fck reklam \u015firketlerinden birisi oldu\u011funun alt\u0131n\u0131 \u00e7iziyor. Facebook ve Twitter da dahil olmak \u00fczere bu firmalar i\u00e7in para, bilginin do\u011frulu\u011fundan daha de\u011ferli oluyor. Art\u0131k bir\u00e7ok reklam sat\u0131n alma s\u00fcreci yaz\u0131l\u0131mlarla ger\u00e7ekle\u015fti\u011fi i\u00e7in yapay zek\u00e2 filtrelerini kand\u0131rmak<\/strong> da kolay.<\/p>\n

K\u00fcresel Disinformation Index, daima reklam harcamas\u0131 yapan 20.000 palavra haber sitesinin toplamda 235 milyar dolarl\u0131k<\/strong> hacimle reklam kesimini canland\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Siyaset ve siyasi adaylar, toplumsal olaylar, b\u00fcy\u00fck markalar hakk\u0131nda palavra bilginin hududu <\/strong>yok.\u00a0<\/p>\n

Google ya da her neresi olursa olsun duydu\u011funuza g\u00fcvenmemekte yarar var. Dahas\u0131 art\u0131k duydu\u011funuzu merak edip ara\u015ft\u0131rsan\u0131z bile g\u00fcvenmemek<\/strong> gerekiyor. Palavra haber ara\u015ft\u0131rmalar\u0131 bir defa daha g\u00f6steriyor ki internet, sorgulamadan itimat duyan insanlar\u0131n \u00e7o\u011funlukta oldu\u011fu toplumlar i\u00e7in \u00e7ok tehlikeli. Craig Fagan, \u201cT\u0131pk\u0131 r\u00fc\u015fvetlerde oldu\u011fu \u00fczere bu i\u015fler de kapal\u0131 kap\u0131lar arkas\u0131nda ger\u00e7ekle\u015fir\u201d<\/em> diyor.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Birisi ortaya s\u00f6ylenti atar ya da halk ortas\u0131ndaki tabiriyle \u201cdestekli sallarsa\u201d be\u015ferler buna inanabilir. \u0130nanan be\u015ferler, i\u015fin do\u011frusunu merak …<\/p>\n","protected":false},"author":1,"featured_media":10020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[346,1437,874,1180,2224],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/10019"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10019"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/10019\/revisions"}],"predecessor-version":[{"id":10021,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/10019\/revisions\/10021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/10020"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}